StarSat, South Africa

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StarSat
Type Public
Industry Telecommunication
Predecessors TopTV
Founded May 1, 2010 (2010-05-01)
Headquarters Woodmead, Gauteng,
South Africa
Products Direct broadcast satellite
Website www.starsat.co.za
Footnotes / references
On Digital Media

StarSat, South Africa is a subsidiary of the Chinese satellite television provider, StarTimes, operating in South Africa that began broadcasting on 1 May 2010.[1] StarSat is owned by On Digital Media,[2] who were granted a pay-TV license by ICASA in September 2007.[3] On Digital Media is 20% owned by TV satellite operator SES and 20% owned by China’s StarTimes.[4] StarSat's service is aimed at the LSM 6-9 demographic, targeting middle class viewers. Until 31 October 2013, the service was known as TopTV.[5]

History[edit]

TopTV logo

On Digital Media (Pty) Ltd began broadcasting on 1 May 2010 as TopTV.[1]

On 30 April 2013, shareholders of On Digital Media (ODM), StarSat's parent company, voted to approve StarTimes taking over a 20% share of ODM. By doing so, StarTimes effectively acquired a 65% economic interest in ODM.[4] The vote also included adoption of a business rescue plan.[5]

The StarSat brand replaced TopTV and was officially launched on 31 October 2013.[5] The new packages and channels associated with the new brand were made available on 1 December 2013,[5][6] with an apparent focus on Chinese TV channels and Chinese-sourced content.[7]

Broadcast and Reception[edit]

StarSat services are broadcast via satellite, using the SES' 4A craft at the 5°E orbital position, and three of the six 36 MHz transponders in the 'Sub Saharan Africa Ku-band' beam providing coverage of the whole sub-Saharan Africa region.[8] Transmissions are in the DVB-S2 MPEG-4 digital TV format with reception using a simple set-top box, with a PVR receiver slated for later in 2011.

See also[edit]

References[edit]

  1. ^ a b "TopTV Launch - Rise Up South Africa!" (Press release). On Digital Media. 29 April 2010. Retrieved January 2, 2014. 
  2. ^ "On Digital Media website". Retrieved 15 May 2010. 
  3. ^ de Lanerolle, Indra (2011). "Convergence and regulation in South Africa: in search of a new public interest paradigm". info 13 (3): 47–63. 
  4. ^ a b "More delays in store for TopTV as shareholders head to court". City Press. 22 October 2013. Retrieved January 2, 2014. 
  5. ^ a b c d "Goodbye TopTV, Hello StarSat" (Press release). TVSA. October 31, 2013. Retrieved January 2, 2014. 
  6. ^ "About Us". StarSat. Retrieved January 2, 2014. 
  7. ^ "TopTV changes name to StarSat". City Press. 19 November 2013. Retrieved January 2, 2014. 
  8. ^ "Astra 4A". SES. Retrieved January 26, 2012. 

External links[edit]