The award aims to support independent musicians, and to serve as a platform for up-and-coming independent artists across the province of Ontario, Canada and abroad. The ultimate aim is to give independent artists a hand by providing industry sponsored prizes and community support. Each year, the TIMAs award $60,000 in custom prize packages to winners in over 22 categories across all genres. Award winners are selected by a grand jury of industry professionals including Jully Black, Bif Naked, Lucas Silveira, Barry Haugen, Joshua Ostroff and many more. Award winners KAI, JD ERA, God Made Me Funky, JAFFA ROAD, DALA, Rich Kidd, and many more, have gone on to sign with major and independent labels such as Warner Music Canada, ICE H2O Canada, Six Shooter, tour internationally, and win Junos.