Total Wine & More

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Total Wine & More
Industry Retail
Founded 1991 (1991)
Founder David and Robert Trone
Headquarters Potomac, Maryland
Number of locations
113 stores (2014)
Products Wine, spirits, beer, cigars, gifts, accessories
Number of employees
more than 3,000

Total Wine & More is a family-owned, privately held alcohol retailer American alcohol retailer founded and led by brothers David and Robert Trone. [1] Total Wine & More is the country’s largest independent retailer of fine wine and a four-time national Retailer of the Year. The company is headquartered in Potomac, Maryland.

Founded in 1991, Total Wine & More started as a small, independent store (2,500 sq. ft.) in Claymont, Delaware that was followed with a second store in Milltown, Delaware.

As of December 2014, Total Wine & More had 113 stores in 16 states:[2] Arizona, California, Connecticut, Delaware, Florida, Georgia, Maryland, Minnesota, Nevada, New Jersey, New Mexico, North Carolina, South Carolina, Texas, Virginia and Washington.

The company’s 2014 revenue was estimated to be more than $1.5 billion. [3]

Total Wine & More grew steadily through the 1990s. The Trone’s brought in executives from major retailers like BJ's, Zales, Bloomingdales, Toys R’ Us, The Home Depot, and others with the result being greatly expanded growth.

Each Total Wine store carries approximately 8,000 different types of wines from every wine-producing region in the world, 3,000 types of spirits (where permitted by law) from every price range and category, and an array of 2,500 beers that range from America‘s most popular to hard-to-find microbrews and imports. Their wine team travels the world looking for new and exciting wines, forging relationships with hundreds of winegrowers whose main focus is making quality wines. This relationship gives Total Wine & More access to some of the most truly exceptional wines from all over the world, and allows them together with importers and wholesalers to bring the wine directly from the wineries to their customers, cutting down on excess costs. [4]

Total Wine & More has more than 4,000 employees, including 800 wine professionals who must demonstrate comprehensive wine knowledge before they are invited to join the company. All wine team members must undergo an extensive initial 150 hour training program before stepping onto the sales floor, as well as participate in weekly team wine tastings and attend monthly wine-producer seminars. Many team members travel to prestigious wine-growing regions such as Napa Valley, CA and the French regions of Bordeaux, Burgundy, and Champagne on company-sponsored educational trips. [5]

Every Total Wine & More store ranges from 20,000–50,000 square feet (1,900–4,600 m2). Total Wine & More also provides in-house publications to their customers, including Total Wine & More's Guide to Wine, the Total Wine & More Total Guide to Beer, Guide to Spirits, a quarterly Buying Guide which lists brands and prices, and a quarterly newsletter (The Wine Advisor).

Corporate Philanthropy[edit]

Total Wine & More is the premier wine retailer in every community that it serves, donating over $5.5 million through in-kind and monetary contributions to local charities, which in turn helped these charities to raise over $32 million to support their programs.

Over the past two decades, Total Wine & More has proudly supported local, regional, and national charitable organizations by making over $25 million of in-kind and monetary donations. Total Wine & More also sponsors larger community charity galas and local product-related festivals. A leader in every community in which it serves, Total Wine & More makes a significant donation to a local charitable organization at the opening of every new store. [6]

Social Responsibility[edit]

Total Wine & More has participated in several campaigns to promote responsible consumption of its products.

Age Matters. Total Wine & More understands the consequences that selling and serving alcohol to minors has it each of its communities and does not sell to minors. No person under the age of 21 is allowed to enter the store unless accompanied by a guardian of legal drinking age, and Total Wine & More strongly incentivizes its team members to ask for identification for anyone who appears to be age 30 or under. Its procedures exceed the requirement of the law.

Fostering Awareness. Total Wine & More sets the industry standard for corporate social responsibility. As a leader, it has successfully executed multiple designated driving campaigns, along with safe holiday consumption and party hosting programs. [7]

Classes & Tastings/Book Our Rooms[edit]

Total Wine & More offers a variety of ways for their customers to learn more about the wines, beer and spirits that are sold in their stores. Each store hosts weekly tastings, special events and classes where customers can learn firsthand from experts, winemakers, brew masters and industry professionals (as allowed by different state laws). [8]

Education Centers are also made available for use in every local community. Total Wine & More offers free meeting space for local businesses, clubs, and organizations. Located in over 60 Total Wine stores, each Center is a private room equipped with everything needed to host a successful meeting, and Total Wine & More also provides guests with something extra—a complimentary 30-minute wine tasting for all attendees (as allowed by different state laws). [9]


  1. ^ "Our Leadership". Retrieved 29 January 2015. 
  2. ^ "About Total Wine & More". Retrieved 26 December 2013. 
  3. ^ Vomhof Jr., John (5 March 2014). "2 big-box liquor-store chains may make stir in Washington". Minneapolis / St. Paul Business Journal. Retrieved 29 January 2015. 
  4. ^ "Our Company". Retrieved 29 January 2015. 
  5. ^ "Our Company". Retrieved 29 January 2015. 
  6. ^ "Corporate Philanthropy". Retrieved 29 January 2015. 
  7. ^ "Corporate Philanthropy". Retrieved 29 January 2015. 
  8. ^ "Social Responsibility". Retrieved 29 January 2015. 
  9. ^ "Book Our Room". Retrieved 29 January 2015. 

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