Tourism Malaysia
From Wikipedia, the free encyclopedia
Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Malaysia.
Tourism Malaysia or formerly known as the Tourist Development Corporation of Malaysia (TDC), was established on 10 August, 1972. It was then under the former Ministry of Trade and Industry.
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[edit] History
On 20 May, 1987, the Ministry of Culture, Arts and Tourism (MOCAT)was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992.
Tourism Malaysia has grown by leaps and bounds with its focus on promoting Malaysia at the domestic and international levels. It aims to market Malaysia as a premier destination of excellence in the region. Its vision is to make the tourism industry a prime contributor to the socio-economic development of the nation.
With the growth of world tourism and Malaysia's potential as a tourism destination, has contributed to the change and focus in the country's tourism sector. It has helped generate substantive foreign exchange earnings and employment. Tourism Malaysia now has 34 overseas and 11 marketing representative offices.
Dato' Sri Dr. Ng Yen Yen, is the current Minister of Tourism.
[edit] Promotional Efforts
In September 2006, Tourism Malaysia signed a £2 million deal with Manchester United in an effort to promote Visit Malaysia Year 2007. Prior to that, Tourism Malaysia had a deal with Chelsea F.C..
The success of the Visit Malaysia Year 2007, a celebration of Malaysia's diverse cultures, beautiful holiday locations and unique attractions has helped propel the country to the forefront in tourism.
[edit] Awards
Among the awards Tourism Malaysia has won in recognition of its efforts include:
2009
DAS GOLDENE STADTTOR (THE GOLDEN CITY GATE) INTERNATIONAL TOURISME BORSE (ITB), BERLIN
• Gold Award - Malaysia : Truly Asia ‘Truly More' Print Campaign
EXCELLENT BRAND OF TOURISM PARADISE AWARD • Best Branding in Tourism Industry by the Hong Kong Leaders
2008
GLOBAL TRAVELER'S BEST INTERNATIONAL DESTINATION AWARD • Best International Tourism Destination BEST CHOICE FOR HOLIDAY • Lonely Planet's Top-pick Countries for 2008 BEST ASEAN MARKETING & PROMOTIONAL CAMPAIGN • ASEAN Tourism Association (ASEANTA) Awards
2007
MOST OUTSTANDING ACHIEVEMENT IN MARKETING OF TRAVEL DEALS FOR A DESTINATION
• 2007 Travel ZOOs in Las Vegas PATA GOLD AWARD • Three Gold Awards for the 'Malaysia, Truly Asia' International Campaign (Marketing Media Category) • Marketing Media - Broadcast Media 'Malaysia, Truly Asia' Global TV Commercial • Marketing Media - Print Media 'Malaysia, Truly Asia' Media Campaign • Marketing Media - Website www.malaysia.travel
[edit] See also
- Residency Programme in Malaysia
- Visit Malaysia Year 2007
