Tourism Radio

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Tourism Radio is a GPS-aware radio service that has combined GPS technology with a real-time audio service to give travellers tourist information about their surroundings.[1]

Tourism radio serves as a virtual tour guide, giving tourists information about the area they are in while broadcasting a selection of local and international music, and various pre-recorded radio shows. [2]

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About [edit]

Tourism Radio was founded in South Africa in 2005 by Mark Allewell. In 2006, the company was bought by a European venture capitalist and has since expanded to other countries such as Namibia, Spain, the United States and New Zealand.

Tourism Radio operates a travel-oriented social network, known as Hummba. Hummba is a live location content delivery system, coupled with a mobile social network that allows users to easily upload personal and private content, to share with the Hummba community. Hummba has been launched across multiple mobile phone operating systems (Blackberry, Android, iPhone and Java ME)

Technology [edit]

Tourism Radio uses specially-designed GPS devices to provide location-based information to tourists. The device is plugged into a standard vehicle cigarette lighter socket. Once installed, it then broadcasts pre-recorded information via the car's radio system, based on its current GPS location.

Tourism Radio also provides MP3 player-based informational walking tours. These tours make use of MP3 players which are pre-loaded with audio clips about specific locations.[3]

It was recently announced that Tourism Radio would feature as application software on the Renault R-Link in-car multimedia system, which is expected to be fully released in late 2012. Tourism Radio will use the R-Link's inbuilt GPS system to provide drivers with information about tourist attractions in their vicinity.[4][5]

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