Tourism radio serves as a virtual tour guide, giving tourists information about the area they are in while broadcasting a selection of local and international music, and various pre-recorded radio shows. 
Tourism Radio was founded in South Africa in 2005 by Mark Allewell. In 2006, the company was bought by a European venture capitalist and has since expanded to other countries such as Namibia, Spain, the United States and New Zealand.
Tourism Radio operates a travel-oriented social network, known as Hummba. Hummba is a live location content delivery system, coupled with a mobile social network that allows users to easily upload personal and private content, to share with the Hummba community. Hummba has been launched across multiple mobile phone operating systems (Blackberry, Android, iPhone and Java ME)
Tourism Radio uses specially-designed GPS devices to provide location-based information to tourists. The device is plugged into a standard vehicle cigarette lighter socket. Once installed, it then broadcasts pre-recorded information via the car's radio system, based on its current GPS location.
It was recently announced that Tourism Radio would feature as application software on the Renault R-Link in-car multimedia system, which is expected to be fully released in late 2012. Tourism Radio will use the R-Link's inbuilt GPS system to provide drivers with information about tourist attractions in their vicinity.
See also 
- Advantage Rent A Car Partners With Tourism Radio
- Tourism Radio launches in NZ
- Walk the Talk with Tourism Radio
- Tuning in to Tourism Radio
- Tourism Radio launched in Cape Town
- Tourism Radio helps visitors find their way
- Renault launches in-car tablet, R-Link
- SA-developed app coming to Renault cars
- Tourism Radio Official Site
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