The World Economic Forum statistics in 2010 showed that Ghana was 108th out of 139 countries as world’s favourite tourism destinations. The country had moved two places up from the 2009 rankings. In 2011, Forbes Magazine, published that Ghana was ranked the eleventh most friendly country in the world. The assertion was based on a survey in 2010 of a cross-section of travelers. Of all the African countries that were included in the survey Ghana ranked highest. Ghana ranks as the seventieth−most stable country in the world and Ghana ranks as the 58th–most peaceful country in the world.
In 2011, Ghana raked-in $2.19 billion ($2,019,000,000) from the tourism sector on the back of an estimated 1,087,000 million international tourist arrivals. In 2012, Ghana’s tourism sector raked-in $1.7 billion ($1,700,000,000) from 993,600 international tourists, providing employment for 359,000 people. Ghana will annually rake-in $8.3 billion ($8,300,000,000) US dollars from the tourism sector per year by the year 2027 on the back of an estimated 4.3 million international tourist arrivals.