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The ToyWatch logo
ToyWatch Fluo Model in Blue

ToyWatch is an Italian designer wrist watch company that specializes in offering luxury style watches. ToyWatch's American subsidiary, ToyWatch USA, is based in Chicago and is owned by Randy Gordon. ToyWatch USA helped popularize fashion watches with plastic bracelet-style watchbands. The company has some famous clientele, including First Lady Michelle Obama,[1] Oprah Winfrey, and several young Hollywood actors and celebrities.

The watches have been featured on Oprah's Favorite Things list for 2007,[2] and The Ellen DeGeneres Show.[3]

In 2010 ToyWatch opened in Mumbai and Delhi.

Suit by Sandra Bullock[edit]

The Guardian reported on March 5, 2012 that actress Sandra Bullock is suing the watchmaker for an ad seen on YouTube which represents the Swarovski-crystal encrusted watch she wore in the Oscar-winning movie The Blind Side as identical to the company's white band watch encrusted with synthetic mineral glass stones.[4]


  1. ^ O'Reilly, Kelly (August 18, 2009). "We're Loving: Michelle Obama's Toywatch". WNBC. Retrieved January 23, 2013. 
  2. ^ "Oprah's Favorite Things: TOYWATCH WATCHES". Retrieved January 23, 2013. 
  3. ^
  4. ^ Child, Ben (March 5, 2012). "Sandra Bullock calls time on Blind Side watch ad". The Guardian. Retrieved January 23, 2013. 

External links[edit]