American International Toy Fair

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"Toy Fair" redirects here. For Nuremberg Toy Fair, see Nuremberg International Toy Fair.
American International Toy Fair
TIA 2006ToyFair Logo s.png
Toy Fair logo used in 2006
Status Active
Genre Toys
Venue Jacob K. Javits Convention Center and Toy Center
Location(s) New York City, New York
Country United States
Inaugurated February 1903
Attendance 30,000 in 2013
Organized by Toy Industry Association
Website
www.toyfairny.com

The American International Toy Fair (stylized as TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in mid February in New York City's Jacob K. Javits Convention Center and at toy showrooms around the city. The event is open to the toy trade only, welcoming toy industry professionals, retailers, and press representatives. It is owned and managed by the Toy Industry Association.[1] Toy Fair's promoters describe it as the largest toy trade show in the Western Hemisphere.

History[edit]

Javits interior, preshow

Toy Fair began in February 1903. The first event featured less than 10 toy companies with Lionel trains among the featured products.[2] As the event expanded, more space was needed which led to toy companies occupying 200 Fifth Avenue, a former hotel site, in 1910. By 1925, it was renamed the International Toy Center.[3]

The 110th annual Toy Fair, held February 10-13, 2013, attracted more than 1,500 manufacturers, distributors, importers, and sales agents from 30 countries to display their toy and entertainment products in over 300,000 square feet (28,000 m2) of exhibit space. Nearly 9,500 buyers from 5,000 retail outlets, including buyer delegations from twenty-two (22) of the nation’s Top 25 Toy Sellers, such as Walmart, Target, Toys “R” Us, Amazon.com, and Kmart were also in attendance. Overall, an estimated 30,000 attendees from 92 countries traveled to New York City for Toy Fair. [4]

Venues[edit]

200 Fifth Avenue

The Javits exhibits feature demonstrations and displays in an open trade show setting, while the toy district showrooms offer a chance for buyers to consult with sales representatives from the major toy manufacturers in a quieter setting. These showrooms can be found at

  • 200 Fifth Avenue between 23rd & 24th Streets
  • 1107 Broadway at 24th Street
  • 230 Fifth Avenue between 26th & 27th Streets
  • 1115 Broadway at 25th Street

Each building (they are interconnected by upper story walkways) contains relatively small showrooms from many manufacturers, including in some cases, direct competitors (LEGO[5] and Mega Bloks or Nintendo and Sony for example). Products featured include current lines as well as samples of products not yet introduced, or products under development. Many manufacturers will stage receptions or events prior to the fair itself for invited buyers, media representatives with an interest in the product line, or dignitaries.

Attendance[edit]

Trolls (toy) decorated bus

Registration is open to the trade only; Toy Fair is not open to the public. Admission for buyers is free but proof of participation in the toy industry is required. Admission for toy manufacturer employees and media is not free. Credentials are still required. Toy manufacturers put a great deal of effort into promotional materials and advertising, as can be seen by the decorated bus. Many smaller retailers do a significant fraction of their total buying at the show, which often features significant discounts.

References[edit]

Lego Batman promotional statue with Bionicle advert
  1. ^ Toy Industry Association main site
  2. ^ Moore, Angela It's Not All Child's Play at Toy Fair Los Angeles Times (February 10, 2003). Retrieved on 8-09-2014.
  3. ^ Sanderson, Peter TOY FAIR 2004 DAY ONE: BATMAN, HARRY POTTER & JUSTICE LEAGUE IGN (February 14, 2004). Retrieved on 8-09-2014.
  4. ^ American International Toy Fair – February 10-13, 2013 – Welcomes Surge in Global Visitors. Toyassociation.org (2013-02-19). Retrieved on 2013-07-19.
  5. ^ Toy Fair 2005 LEGO showroom images

External links[edit]