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Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall in 1991. Now there are more than 20 branches opened inside and outside SM Supermalls. Aside from the regular Toy Kingdom stores, SM Department Stores have smaller toy sections called Toy Kingdom Express.