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Buying group/association of independently owned toy store retailers
Founded 1977
Headquarters Northampton,
East Midlands,
England, UK
Slogan Your Independent Specialist Toy Shop

Toymaster is an association of independently owned toy stores[1] formed in 1977 as a buying group.[2] As of 2012, it comprises over 250 independently owned toy retailers in the United Kingdom and Ireland[2] using the Toymaster name.

Toymaster is famous for its mascot of an orange puppy wearing a yellow t-shirt and trousers. In 2012, the puppy was named Toby,[3] and was given his own Apple iPhone app.[4]


  1. ^ "(Subsection) What is Toymaster?". Retrieved 2012-11-17. 
  2. ^ a b "Why Choose Toymaster?". Retrieved 2012-11-17. 
  3. ^ Tyler, Lewis (15 June 2012). "The Toymaster puppy is named..". Toy News Online. Retrieved 15 June 2012. 
  4. ^ Tyler, Lewis (5 September 2012). "Toby Toymaster gets his own iPhone app". Toy News Online. Retrieved 5 September 2012. 

External links[edit]