Toyota Canada Inc.
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Toyota Canada Inc. (TCI) (French: Pièces d'automobile du Canada, Toyota Inc.) is the exclusive Canadian distributor of Toyota, Scion and Lexus cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Toronto and Vancouver.
TCI supports more than 300 Toyota, Lexus and Toyota Industrial Equipment dealers in Canada with services that include training, marketing, and environmental and customer satisfaction initiatives.
In 1965, Toyota offered two models, and sold 755 vehicles in Canada. Today, TCI offers 32 models and in 2011 Toyota Canada reached cumulative vehicle sales of more than 4,000,000 units. Toyota's Canadian operations include automotive assembly plants in Cambridge and Woodstock, ON. These two plants produce four models (the Toyota Corolla, Toyota Matrix, Toyota RAV4 and Lexus RX 350). A parts manufacturing operation in Delta BC makes aluminum wheels for Toyota and Lexus vehicles built worldwide. Other operations in Canada include a cold weather research facility in Timmins, Ontario. Toyota Canada is owned by Toyota Motor Corp. TMC (Japan) and Mitsui.
Since 1965, when 48 dealers had signed up for a Toyota franchise, the dealer network has expanded considerably. Toyota’s head office is in Toronto, with Central, Quebec, Pacific, Prairie and Atlantic zone offices. As of March 2011, there were 248 Toyota and 36 Lexus franchises, for a total of 284. The current employee count at Toyota and Lexus dealerships as of June 2009 was 11, 762.
Toyota’s DNA is quality, fuel-efficient vehicles. Toyota is poised to succeed in 2009 with its winning product assault:
Fuel Efficient Vehicles – According to the most recent Transport Canada Calculated CAFC New Passenger Car Fleet data Toyota delivers Canada’s most fuel efficient carline. New 2009 and 2010 models offer Canadians more power with less fuel: Venza, Highlander 4 cyl, RX 350 and 450h, Carmy 4 cyl, Tundra (4.6 L V8 engine), Prius and HS 250h.
Toyota Hybrids for Everyone - Hybrid technology is the foundation of the ultimate eco-car, and represents Toyota’s commitment to sustainable mobility. Toyota has been developing hybrids for over 40 years. Current models include the Highlander Hybrid, Camry Hybrid, Prius, RX 450h, HS 250h and the new 2011 CT200h. Lexus is ADVANCED TECHNOLOGY – advanced, intuitive and dynamic. Lexus offers the world’s only luxury hybrid vehicle line up, which deliver environmental benefits without sacrificing power or performance.
Aspirational Small Vehicles – Vehicles like SCION and Yaris offer more power, less fuel, real value and unique personalization options to reach a younger Canadian consumer. Since its launch in 2003 in the US market, Scion has allowed Toyota to conquest new brand enthusiasts and move them through the Toyota brand offerings. The introduction of the Scion brand to Canada will further expand the choices available to Canadians in this growing segment. Other small vehicles include the Yaris and Corolla. Yaris was the 2008 ecoENERGY for vehicle award winner in the subcompact segment. The Corolla won the Canadian Driver 50 Litre Challenge, traveling 1,017km on a single tank of gas.
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[edit] Toyota Canada Message Architecture
Toyota has a steadfast “green, smart and good” focus that stems from a winning product line up, a fast and flexible business model and a commitment to “make things better” in everything they do.
Toyota has an environmental goal to develop fuel efficient, aspirational, innovative and sustainable vehicles while promoting environmental technology and leadership. Toyota/Lexus Hybrid systems offer a “no compromise” solution that is able to simultaneously achieve cleaner emissions, provide greater efficiency and deliver more power than a conventional vehicle. Toyota is also accelerating development of Plug-in Hybrid Electric Vehicles (PHEVs) to further reduce dependence on oil.
Toyota focuses on quality, a combined strength of development, production, sales and servicing operations which are based on the “customer first” principle. Vehicle safety is one of the areas given the greatest priority with world-leading technology, advanced safety systems and crash avoidance as well as safety leadership in industrial equipment.
For over 45 years Toyota has made an investment in building a strong future for Canadians. These include four manufacturing facilities in Canada, a dealer network which employs over 11,000 people directly, research and development and a corporate office in Toronto with five regional facilities in Toronto, Vancouver, Calgary, Montreal and Halifax. With a commitment to environmental stewardship and community involvement, Toyota partners with like-minded organizations in the automotive industry, within the community as well as with Federal, Provincial and Municipal governments.
[edit] Vehicle Awards and Wins
Starting in 1983, The Canadian Automobile Association (CAA) began distributing pyramid awards, symbolizing engineering excellence and durability. The winner is determined by the high percentage of owners who would buy the same vehicle again. Toyota Canada won the following pyramid awards:
2007 Camry Hybrid 2004 Prius 2003 Camry for model years 1997–2001 2003 Sienna for model years 1998–2001 2002 Corolla 2001 Sienna in the Minivan Category 2001 Corolla 2000 Camry 1999 Camry 1998 Camry 1997 Camry 1996 Tercel 1993 Camry 1992 Camry 1989 Corolla 1988 Camry 1987 Corolla 1985 Corolla 1984 Celica 1983 Corolla
Every year, J.D. Power and Associates award Gold, Silver and Bronze North American Plant Quality Awards. These awards are based on a study of new vehicle quality. Since 1990, TMMC has been awarded 7 awards (4 Gold, 1 Silver, 2 Bronze).
The Carguide Best Buy Awards are given annually to vehicles that offer the best value for money to Canadian Drivers. The following Toyota vehicles have been represented in the winners circle:
2002 Toyota Echo - Economy Car 2001 Toyota Corolla - Compact Car 2001 Toyota Camry - Family Car 2000 Toyota Camry - Family Car 1999 Toyota Camry - Family Car 1999 Toyota Corolla - Compact Car 1998 Toyota Camry - Family Sedan
Sponsored by the Automobile Journalists Association of Canada (AJAC), the Canadian Car of the Year Awards are presented annually to the best new vehicles in various categories—and to the best overall Car of the Year and Truck of the Year. Toyota has won awards in the following categories:
2009 Corolla Best New Small Car Under $18,000 2007 Camry Best New Family Car $22,000 - $30,000 2007 Camry Hybrid Canadian Car of the Year and Best New Family Car over $30,000 2007 RAV4 Best New SUV/CUV under $35,000 2005 Tacoma Best New Pick Up 2004 Sienna Best New Minivan 1998 Sienna Best New Van 1991 Corolla Best New Vehicle Built in Canada 1991 Previa Best New Van/Wagon 1989 Corolla Best New Vehicle Built in Canada 1988 MR2 Best New Sports Car 1987 Camry Best New Import Sedan
Previously known as "EnerGuide Awards", the annual ecoENERGY awards are administered by Natural Resources Canada's Office of Energy Efficiency. Awards are presented for the most fuel-efficient vehicles for the current model year and are based on testing that simulates 20,000 km annually, 55% city / 45% highway.
2009 Yaris Sedan & Hatchback - Sub-Compact Prius - Mid-Size 2008 Yaris - Sub-Compact Prius - Mid-Size 2007 Yaris Hatchback - Sub-Compact Prius - Mid-Size Sienna FWD - Minivan 2006 Yaris Hatchback - Sub-Compact Prius - Mid-Size Matrix - Wagon 2005 Prius - Mid-Size Matrix - Wagon Echo Hatchback - Sub-Compact 2004 Prius - Mid-Size Matrix - Wagon Echo Hatchback - Sub-Compact 2003 Prius - Mid-Size Celica - Sub-Compact Matrix - Mid-Size 2002 Prius - Mid-Size 2001 Prius - Mid-Size 2000 Avalon - Full-Size Echo Sedan - Sub-Compact 1999 Corolla - Compact
[edit] Manufacturing
In Canada, Toyota Motor Manufacturing Canada Inc (TMMC) broke ground for its first Canadian plant, in Cambridge, Ontario in 1987. It was completed in 1988 and began production.
Vehicles made at this plant include:
TMMC has the only plant in the world outside of Japan that builds Lexus. The plant covers 3,010,000 sq ft (280,000 m2) on 400 acres (1.6 km2) and is one of the largest employers in Cambridge, Ontario.
In October 2005, ground was broken for a second manufacturing plant in Woodstock, Ontario, just west of the current location. The plant covers 1,800,000 sq ft (170,000 m2) on 1,000 acres (4.0 km2). It began its manufacturing operation in late 2008, and on December 4, a ceremony attended by Ontario and federal government representatives as well as top Toyota executives, took place to celebrate its official opening.
Vehicle made at this plant:
Together, Cambridge and Woodstock have a combined employment of 5,700. Total production in 2008 was 287,394 vehicles.
Toyota's aluminium wheel plant, Canadian Autoparts Toyota Inc (CAPTIN) began construction in Delta, British Columbia in 1983. This 205,000 sq ft (19,000 m2) facility currently employs 230 full time staff.
In May 2006, Hino opened a new assembly plant in Woodstock, ON. This 132,000 sq ft (12,300 m2) facility employs 50 staff with the capacity to produce 2,000 units per year. A second Hino facility in Mississauga employs 35 people.
Toyota also built its first cold weather test facility, the Cold Research Centre {Timmins, Ontario} in 1988.
In the spring of 2011, production was shut down intermittently at North American plants because of a parts shortage following the March earthquake and tsunami in Japan.[1]
[edit] Sales and Credit Services
Toyota Financial Services is responsible for the leasing and financing of cars sold by dealers in Canada.
Today, TCI sells 32 models and sold over 224,000 cars at over 300 Toyota, Lexus and Toyota Industrial Equipment dealers in Canada in 2008.
[edit] References
- ^ Toyota Extends Production Cuts, 2011-04-19
