Toyota Kirloskar Motor

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Toyota Kirloskar Motor Private Limited
Type Joint venture
Industry Automotive
Founded 6 October 1997
Headquarters Bangalore, Karnataka
Key people Mr. Ryoichi Sasaki, Chairman
Products Automobiles
Employees 4,975
Parent Toyota Motor Corporation, Kirloskar Group
Subsidiaries Toyota Kirloskar Auto Parts Private Limited
Website www.toyotabharat.com
10th Generation Toyota Corolla
Toyota Innova

Toyota Kirloskar Motor Private Limited is a subsidiary of Toyota Motor Corporation of Japan[1][2] (with Kirloskar Group as a minority owner), for the manufacture and sales of Toyota cars in India. It is currently the 4th largest car maker in India after Maruti Suzuki, Hyundai, and Mahindra.

The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer First".[2]

On June 7, 2012, Vice Chairman of the company revealed that the company is planning to enter the healthcare sector and its first hospital is will open in Karnataka in May 2013.[3]

History[edit]

8th Generation Toyota Camry
4th Generation Toyota Land Cruiser Prado

Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group.[4]

Manufacturing facilities[edit]

Toyota Fortuner
10th Generation Toyota Land Cruiser

TKMPL's current plant at Bidadi, Karnataka is spread across 432 acres and has a capacity of 80,000 vehicles per annum.[5]

TKMPL's second manufacturing plant on the outskirts of Bangalore, Karnataka has a capacity of 70,000 vehicles per annum. Both plants have a combined capacity of 150,000 vehicles per annum.

On 16 March 2011, it announced that it was increasing production to 210,000 vehicles per annum[6] due to increase in demand for its models especially the Etios and Fortuner.

With effect from June 1, 2012, Toyota Kirloskar Motor will be increasing the prices of Etios diesel and Innova by 1 per cent and Fortuner and Etios Liva diesel by 0.5 per cent. The price hike is on account of the weakening of Rupee.[7] Toyota announced that Etios sedan and the Liva hatchback has posted sales of over one lakh units, hence Toyota is all set for giving its production a big boost.Toyota Kirloskar Motor (TKM) plans to hike the production capacity of its Etios series models by 75% by early 2013.[8] Toyota Kirloskar Motors would launch its motor racing series in 3 cities in India next year.[9]

Industrial relations[edit]

On 16 March 2014, Toyota Kirloskar Motor temporarily suspended the production at two of its assembly plants in Bidadi, Karnataka whose production capacity was 310,000 units annually and has employee strength of 6,400. Cause for the shutdown was failure to reach an agreement with the union over the issue of wages, deliberate stoppages of the production line by certain sections of the employees and abusing & threatening of supervisors thereby disrupting the production for the past 25 days.[10][11][12][13] Toyota Kirloskar Motor announced on 21 March 2014 to lift the lockout at the plants effective from March 24, 2014 with subject to a acceptance of a service condition which requires all the employees signing a undertaking on good conduct.[14][15] On 22 April 2014, employees called off the strike after 36 days of standoff and resumed full operations.[16]

Etios motor racing[edit]

Toyota India started a One make racing series in India with the Etios car called the Etios motor racing series. The series started in 2012, it witnessed an overwhelming response from the Indian youngsters, with 3300 applicants. They held 2 rounds of exhibition races in 2012, one at a purpose built race track in chennai called the sriperumbudur race track and other in the form of ROC (Race of champions) in Gurgaon. The 25 selected drivers will compete in the main championship to be held in the later half of 2013. The cars are prepared by Red Rooster performance based in bangalore, and designed by TRD(Toyota Racing Development). With stock engines producing almost 100 bhp, the cars are a good platform for youngsters to step from karting to touring cars.Also the relatively cheaper budget of just $3216 for the entire series which includes an entire OMP racing kit makes it one of the best one make series to compete in. http://www.toyotaetiosmotorracing.in/

Waku Doki Q Service Campaign[edit]

Toyota Kirloskar Motor (TKM) launched its Waku Doki Q Service Campaign from July 16 - September 15, 2012. The campaign provides free check-ups and custom offers on Toyota cars across Toyota dealerships in the country.[17]

Models[edit]

3rd Generation Toyota Prius

Manufactured/assembled locally[edit]

  1. Toyota Corolla (Launched 2003)
  2. Toyota Innova (Launched 2005)
  3. Toyota Etios (Launched 2010)
  4. Toyota Etios Liva (Launched 2011)
  5. Toyota Fortuner (Launched 2009)
  6. Toyota Camry (Launched 2002)

Imported[edit]

  1. Toyota Land Cruiser Prado (Launched 2004)
  2. Toyota Land Cruiser (Launched 2009)
  3. Toyota Prius (Launched 2010)

Discontinued[edit]

Sales and service network[edit]

As of April 2011, it has more than 205 dealerships in 98 cities across 22 states and 3 union territories of India.[18]

Sales performance[edit]

TKMPL sold 74,759 vehicles in India in the year 2010 registering a growth rate of 38% compared to 2009 sales.[19]

See also[edit]

External links[edit]

References[edit]