|Assembly||Georgetown, Kentucky, United States (TMMK)|
|Body style||5-door SUV|
|Layout||Front engine, front-wheel drive / all-wheel drive|
|Engine||2.7 L 1AR-FE I4
3.5 L 2GR-FE V6
|Wheelbase||109.3 in (2,775 mm)|
|Length||189.0 in (4,801 mm)|
|Width||75.0 in (1,905 mm)|
|Height||63.4 in (1,610 mm)|
|Curb weight||4,045 lb (1,835 kg)|
The Toyota Venza is a mid-size crossover SUV (CUV) produced by Japanese automaker Toyota and unveiled at the 2008 North American International Auto Show in Detroit. Based on the Toyota FT-SX concept car unveiled at the 2005 North American International Auto Show, the Venza was primarily engineered at Toyota Technical Center in Ann Arbor, Michigan, and designed at the Calty Design studios in Newport Beach, California. It is currently slotted in size and price between the RAV4 compact crossover SUV, and the Highlander mid-size crossover SUV that has third-row seating. However, the Venza is an inch longer than the Highlander and for the 2009-2010 model years, the base Venza's MSRP was $1000 USD higher than the base Highlander.
(GGV10/15, 2008–) 
The Venza is based on the Camry chassis (Toyota MC platform) and is similar to Mark X Zio in concept. Venza is powered by either Toyota's 3.5-litre 2GR-FE V6 or all-new 2.7-litre 1AR-FE I4 engine, both mated to a 6-speed automatic transmission. Front-wheel drive and all-wheel drive is available as an option. The U.S. Environmental Protection Agency estimates fuel economy of 21 mpg-US (11 L/100 km; 25 mpg-imp) city /29 mpg-US (8.1 L/100 km; 35 mpg-imp) highway with the four-cylinder engine. The Venza uses an electric power steering system.
Pricing and features 
US models had starting price of $25,975 for a front-wheel-drive (FWD) 4-cylinder model, and ranged up to $29,250 for the all-wheel-drive (AWD) V6 edition without options.
According to Edmunds.com, the Venza's interior design and quality is superior to other contemporary Toyota vehicles.
Unlike other Toyota offerings that have different levels of equipment (such as LE and XLE for the Camry, and Sport and Limited for the RAV4/Highlander), the Venza has only one model trim but with a choice of packages and options. Compared to other Toyota vehicles in a similar price range (such as the RAV4, Camry, and Highlander), whose base models have few amenities outside of air conditioning and power accessories, the entry-level Venza has a long list of standard features. These include fog lamps, 19" alloy wheels (I4), 34 pound 20" alloy wheels (V6), HomeLink, XM satellite radio, 6-disc CD changer, dual-zone climate control, electrochromic auto-dimming rear-view mirror, 8-way power drivers seat, steering-wheel mounted audio controls, Hill-Start assist control and the Toyota Star Safety System.
Major options include automatic high beams with HID lighting, heated side view mirrors, power liftgate, leather seat surfaces, 4-way power passenger seat, panoramic glass moonroof, smart key system, 13-speaker JBL sound system with Bluetooth, voice-activated touch-screen DVD navigation system, backup camera, and a rear DVD entertainment system with a 9-inch display and two wireless headphones. The Touring Package (containing HID headlights and push button start) and Navigation & JBL Package are only available on the V6 AWD. The Premium Package containing the moonroof and backup camera is available on all but the Venza (I4 FWD), while the leather package is available on all Venzas.
For 2010, the Venza received a standard USB audio input and Bluetooth hands-free phone capability. Due to this addition, a single-CD player unit replaced the previously standard in-dash 6-disc CD changer. All U.S. models were raised $300 in MSRP.
For 2011, the only noteworthy change for U.S. models was a $200 base-price bump.
For 2012, the Venza debuts a three-grade model line (LE, XLE, and Limited) for the U.S. market that replaces the single-grade line with various option packages. The LE and XLE models are available with all powertrain combinations: four-cylinder, V6, front-wheel drive (FWD) or all-wheel drive (AWD); the Venza Limited comes with the V6 engine only, in front-wheel drive or all-wheel drive configurations. Canadian models still retain the single-grade line, adding only a Convenience Package for the four-cylinder FWD trim. All U.S. models get a $240 raise in MSRP.
2013 Facelift 
The new 2013 Toyota Venza was revealed at the 2012 New York International Auto Show. It went on sale during May 2012.
For 2013, the Venza receives a mid-model cycle facelift. Four cylinder models receive restyled nineteen-inch alloy wheels. The Venza will also feature three new exterior colors, and different interior colors. The 2013 Venza also adds Toyota's new Entune System, which allows owners to connect their Apple iPod, Apple iPhone, BlackBerry, Android, or other similar USB devices to their car via a mobile application on their device. This will allow them to wirelessly control their device from the vehicle's steering wheel controls, as well as make Bluetooth hands-free telephone calls and send and receive text messages without having to physically use their device. The Bluetooth profile also allows users to pair their Bluetooth Audio-enabled devices to wireless play MP3 files through the vehicle's audio system. Also offered through the system is the use of Pandora Radio to wirelessly stream internet radio stations using a data connection courtesy of their device. Traffic and weather forecasts are also available through this system.
|Venza, Venza AWD||2009-||2,672 cc (2.672 L; 163.1 cu in) I4 (1AR)||185 PS (136 kW; 182 hp)@5800, 247 N·m (182 lb·ft)@4200|
|Venza V6, Venza V6 AWD||2008-||3,456 cc (3.456 L; 210.9 cu in) V6 (2GR-FE)||272 PS (200 kW; 268 hp)@6200, 334 N·m (246 lb·ft)@4700|
All models include Super Electronically Controlled Transmission (Super ECT) 6-speed automatic transmission with Overdrive, Gate Type Shifter, Lock Up Torque Converter, Transmission Cooler.
Toyota’s standard Star Safety System includes:
- Vehicle stability control
- Traction control
- Electronic brakeforce distribution
- Brake assist
- Anti-lock braking
- Smart Stop Technology
Other standard safety features:
- Hill-start Assist Control
- Tire pressure monitoring system
- Active head restraints for front-seat occupants, which prevent or limit the extent of whiplash in certain types of rear-end collisions.
- 3-point seatbelts and headrests for all seats
- Emergency locking retractors (ELR) for all seats
- Automatic locking retractors (ATR) for all seats (except driver’s)
- Front seatbelt pretensioners with force limiters
- LATCH (Lower Anchors and Tethers for Children) for rear outboard seats
Seven standard airbags:
- Dual-stage front airbags
- Driver's knee airbag
- Front seat-mounted side airbags
- 2-row side curtain airbags
- Fuel pump cut-off switch with airbag deployment
Crash testing 
|Side Rear Passenger:|
The Insurance Institute for Highway Safety awarded the Venza its Top Safety Pick accolade in 2009. The Venza is also rated "Good" in the roof strength test, as a result the Venza also received the Insurance Institute for Highway Safety Top Safety Pick in 2010 and 2011 when roof strength became a criterion for receiving the award.
The Venza began production at Toyota Motor Manufacturing Kentucky (TMMK) on November 11, 2008, with over 70% of the Venza's components coming from U.S. suppliers. Toyota projects sales of between 75,000-100,000 Venzas per year. Even though most Toyota vehicles built in the United States and Canada are sold in Mexico, it is one of the North American built Toyotas (alongside the Avalon) not to be sold in Mexico.
During the 2008 vehicle launch, Toyota marketed Venza under the campaign 'You're More than One Thing. So is Venza.' According to Autoblog, the name 'Venza' was derived from the words Venture and Monza (racing circuit).
In Canada, the Venza was featured as a prize in the 2009 Tim Hortons "Rrroll up the rim to win" promotion.
In 2013 Venza debuted in Russian market.
Determining whether the Venza is a crossover SUV or wagon isn't clear; some journalists regard it as the "Camry station wagon" (the successor to the 1991-96 wagon which was the last iteration to offer this style in Canada and the United States) while other sources often describe it simply as new type of "crossover". Toyota states the Venza blends the "styling and comfort of a passenger car with the flexibility of a sport utility vehicle." According to Toyota, Venza is neither a station wagon or SUV, rather it is targeted at customers who want more room and flexibility than the Camry sedan but desire a smaller size than the Highlander, a mid-size crossover SUV. Toyota lists the Venza's competitors as the Honda Accord and Nissan Altima on their website's comparison page, both being popular mid-size sedans.
The Venza is currently Toyota's only crossover without a third-row seat, as the RAV4 and the Highlander crossover SUVs do have the third-row seating. The RAV4 is largely sold as a two-row five passenger vehicle (similar to the BMW X5), as the third-row seat is only available in the base V6 trim , while the five-passenger Highlander was discontinued with the release of the Venza. Unlike the RAV4 and Highlander, which are sold in Japan, the Venza is currently only sold in North America. The Venza's counterpart that is sold in Japan, the Toyota Mark X ZiO, is slightly shorter and narrower than the Venza but also has an available third row seat.
Toyota informed automotive magazine Motor Trend that it would pass on entering the Venza in the publication's SUV of the Year competition. Instead, Toyota requested that the Venza compete in the Car of the Year competition. Motor Trend decided that the Venza should not compete in any competition at all since its ride height is too high to be qualified as a car.
The Honda Crosstour and the Subaru Outback (Limited and Premier trims), are the Venza's main competitors in the loosely-defined crossover wagon (non-SUV) category. The Accord Crosstour is derived from the Accord Sedan, while the Outback comes from the Legacy sedan, both analogous to how the Venza shares its roots in the Camry.
Sales figures 
|Calendar year||Total sales (U.S.)||Total sales (Canada)|
- All-New Toyota Venza Crossover Sedan To Make World Debut At 2008 North American International Auto Show - Toyota North American Pressroom
- 2008 Detroit Auto Show: 2009 Toyota Venza - Edmunds
- "Retrieved 4-Jan-09". Fueleconomy.gov. Retrieved 2012-01-17.
- "2009 Toyota Venza Review and Specs". Edmunds.com. Retrieved 2009-11-26.
- Thomas, David (2008-11-03). "2009 Toyota Venza Review by David Thomas". Cars.com. Retrieved 2012-01-17.
- "Comparison: 2009 Ford Edge vs. 2009 Nissan Murano vs. 2009 Toyota Venza". Motortrend.com. Retrieved 2012-01-17.
- "Toyota Venza Begins Production". Automoblog.net. Retrieved 2009-01-05.
- "2011 Toyota Venza Review". The Auto Channel. Retrieved 2012-01-23.
- "Toyota expands Venza model line to three trims for 2012". Autoblog.com. Retrieved 2012-01-23.
- "The 2009 Toyota VENZA". Toyota.com. Retrieved 2009-10-17.
- "Safercar.gov". Safercar.gov. Retrieved 2009-10-17.[dead link]
- "IIHS-HLDI: Toyota Venza". Iihs.org. 2009-06-15. Retrieved 2009-10-17.
- "IIHS-HLDI: Toyota Venza". Iihs.org. 2009-06-15. Retrieved 2009-10-17.
- "Roof strength evaluations: Midsize SUVs". Iihs.org. Retrieved 2012-01-17.
- "TOP SAFETY PICK 2011 winners". Iihs.org. Retrieved 2012-01-17.
- Toyota launches production of Venza - Business First of Louisville
- Toyota shows new Venza crossover sedan to undergo production this November in Georgetown - Louisville Courier-Journal.
- "TMMK". Toyotageorgetown.com. 2011-11-18. Retrieved 2012-01-17.
- By Jonathon Ramsey RSS feed. "First Drive: 2009 Toyota Venza". Autoblog.com. Retrieved 2012-01-17.
- "Toyota Venza Crossover Hits Russia". Wroom.ru. 2 April 2013. Retrieved April 18, 2013.
- Toyota's New 2009 Venza Optimizes The Traditional Passenger Car - Toyota Pressroom
- "2009 Toyota Venza Review". Automoblog.net.
- Where's the Venza? - Motor Trend
- Toyota Reports 2008 and December Sales
- "Toyota Reports December And 2009 Sales". Toyota.com. 2010-01-05. Retrieved 2012-01-17.
- Monday (2010-01-25). "Strada: Canadian Sales in 2009". Stradaautostore.squarespace.com. Retrieved 2012-01-17.
- "TCI Month End Sales Results for December 2012". Toyota Canada Inc. Newsroom. 2013-01-03. Retrieved 2013-01-04.
- "December 2012 and Year-End Sales Chart". Toyota USA Newsroom. 2013-01-03. Retrieved 2013-01-04.
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