Toys for Bob
|Subsidiary of Activision|
|Headquarters||Novato, California, United States|
|Paul Reiche III (founder, CEO and Creative Director)
Fred Ford (founder, CTO and Technical Director)
Terry Falls (Art Director)
Alex Ness (Chief of Staff)
Amber Long (Art Manager)
Paul Yan (Animation Director)
Dan Neil (Audio Director)
I-Wei Huang (Toy Director)
Toby Schadt (Design Director)
Jeff Poffenbarger (Executive Producer)
|Products||Skylanders series (2011-present)
Tony Hawk series (2006)
Number of employees
|Website||Toys For Bob|
Toys for Bob is a small American video game developer founded in 1989 by Paul Reiche III and Fred Ford. They created Star Control and its sequel Star Control II: The Ur-Quan Masters in the early 1990s. However, they were not involved in the development of Star Control 3. After this they went on to create a number of games for Crystal Dynamics, including the action and strategy-genre games The Horde, Pandemonium and The Unholy War (as well as Little Witching Mischiefs in Japan for Bandai).
This relationship with Crystal Dynamics ended in 2002. The company was bought by Activision on May 3, 2005, and is now a wholly owned subsidiary. The management team and employees have all signed long-term contracts with Activision, and Toys for Bob remains in place in Novato, California.
The name Toys for Bob was invented by Laurie Lessen-Reiche; it was chosen to stimulate curiosity and allude to Paul and Fred's appreciation of real toys.
Notes and references
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