In 2005, Daniels signed an endorsement deal with Warrior and he is currently working on his signature bass, to be made by Warrior Bass. Traa is also the President of a production company known as Ryot Entertainment. The company has teamed up with SteelRoots. He is the manager of the alternative band The Wrecking. Daniels is a conservative and supports pro-life efforts, including the Pro-Life Day of Silent Solidarity. He originally comes from Cleveland, Ohio.