TRACE Urban is an urban music channel. It was founded in 2003 by Olivier Laouchez and is today broadcast in over 160 countries around the world. TRACE Urban gives unique insight into urban music and culture and airs the most popular urban music genres, focusing on the latest in R&B, hip-hop, dance and rhythmic pop. TRACE Urban combines top urban music videos, exclusive interviews of urban celebrities and original features related to urban culture.
The latest hip-hop and R&B music videos from the best artists. The best urban music programming. The latest news from the urban music industry, exclusive interviews of urban celebrities and original features.
Core: Hip-hop and R&B fans. Extended: 15-34 year-olds. Number 1 Urban Music channel in all territories except the United States.
In a competitive environment that includes several hundreds of channels, TRACE Urban has a very clear-cut position and only offers programs that are entirely dedicated to urban music and culture.
Content and editorial priorities
90% of airtime is dedicated to the best urban music videos. 10% of airtime is dedicated to interviews, shows and documentaries featuring urban artists and culture.
TRACE Urban is available in 5 different versions depending on location, with feeds for metropolitan France, French overseas territories, English-speaking Africa, French-speaking Africa and international territoriess.
Available in English and French.
24/7 - 16:9 format - Native High Definition. Also available in SD.
- 2010, 2011 and 2012: GENERATION NEXT Awards for coolest TV and coolest music channel in South Africa.
- 2009: GENERATION NEXT Award for coolest music channel in South Africa.
- 2008: HOT BIRD Awards for best music channel in Europe.