Trade Gothic
Trade Gothic is a sans-serif typeface first designed in 1948 by Jackson Burke (1908–1975), who continued to work on further style-weight combinations (eventually 14 in all) until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. The font family includes 3 font weights and 3 widths.
Trade Gothic does not display as much unifying family structure as many other sans-serif families (like Futura, Helvetica, Univers, ITC Avant Garde, Frutiger, Avenir, and Akzidenz Grotesk), but this dissonance is typical of types which are — or seem to be — hand worked. It is often seen in combination in multimedia and advertising with Antiqua and/or roman text fonts, while the condensed versions are sometimes utilized for headlines.
[edit] Trade Gothic Next
Released in February 2009 by Linotype, it is a redesign by Akira Kobayashi. The most important change was to remove the inconsistencies found in the original family. Other reworked designs include terminals, stroke endings, the spacing, and the kerning.
The family includes 17 fonts in 4 weights and 3 widths, with the 4th (Light) weight only in widest width fonts, and complementary italic in all but Compressed width fonts. It supports ISO-Adobe 2, Adobe CE, Latin Extended characters. OpenType features include sub/superscript, proportional lining figures. The extended width from original Trade Gothic was not included.
[edit] External links
[edit] Trade Gothic Next
- Trade Gothic Next - neuer Schriftklassiker - 15. Januar 2009
- Font Collections - Trade Gothic Next
- Trade Gothic Next Font Family - by Akira Kobayashi
- Typophile: Trade Gothic
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