Trade journal
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A trade journal or trade magazine is a periodical, magazine or publication printed with the intention of target marketing to a specific industry or type of trade/business. The collective term for this area of publishing is the trade press.
Trade journals typically contain advertising content focused on the industry in question with little if any general-audience advertising. They also generally contain industry-specific job notices, a highly pertinent aspect to many readers.[1] Many trade publications can also be considered newsmagazines with a very specific topical focus.[citation needed]
Some trade journals operate under controlled circulation, meaning the publisher decides who may receive free subscriptions based on each individual's qualification as a member of the trade. This allows a high level of certainty that advertisements will be received by the advertiser's target audience.[2]
In some instances, the boundary between trade publication and peer-reviewed journal has blurred. One such example is BioTechniques, which contains peer-reviewed technical reports and technology reviews while containing heavy advertising content, a significant proportion of the articles being authored by or in collaboration with vendors who advertise in the same issue.
[edit] Trade journals and magazines
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[edit] List of trade publishers
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[edit] References
- ^ Gillian Page, Robert Campbell, Arthur Jack Meadows (1997). Journal Publishing. Cambridge University Press. ISBN 0521441374.
- ^ Periodical Publishers Association (UK): "Controlled & Paid Circulation"
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