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Industry Financial Services
Founded December 2005 (2005-12)
Headquarters Fort Lauderdale, Florida, U.S.
Key people
Donato A. Montanaro, CEO
Richard J. Hagen, Jr. President & COO
Thomas A. Desmond, Chief Financial Officer
Products stock brokerage

TradeKing is a privately held discount brokerage firm with headquarters in Fort Lauderdale, Florida, and subsidiary offices in Charlotte, North Carolina.


Launched in December 2005, TradeKing offers online brokerage services for active stock and option traders. The firm was an early user of social networking for investors and traders, offering free blog support and other Web 2.0-based tools to registered members and accountholders since the firm’s inception.[1][2][3]

In July 2007, TradeKing released the Options Playbook,[4][5][6] a primer for options trading explaining common options trading strategies (or “plays”) in jargon-free terms. Investors can access a free online version of the book's full content at

May 15, 2012 – TradeKing and Zecco, the industry’s first two socially-enabled online brokerages, announced they have agreed to merge their businesses.[7]

Industry awards and rankings[edit]

TradeKing was ranked the #1 discount broker in 2006 and 2007[8] by SmartMoney, the Wall Street Journal’s business magazine.

In SmartMoney’s 2008,[9] 2009[10] and 2011[11] surveys, TradeKing finished top-four overall. The firm earned the maximum five stars for customer service in 2008, 2010[12] and 2011.

TradeKing earned four stars in Barron's five-years running (2007,[13] 2008[14] 2009,[15] 2010[16] and 2011[17]) in Barron's Annual Survey of Best Browser-Based Online Brokers.

TradeKing earned four stars and finished fourth overall in the 2011 Online Broker Review and was also recognized as having the Best Investor Community.[18] In 2012, they earned four stars, a sixth place finish, and Best Investor Community.[19] For 2013, TradeKing earned three and a half stars, a sixth place finish, and Best Investor Community as well as Most Innovative Broker.[20] In 2014, they placed tenth with a three and a half star rating and won #1 Trader Community.[21]

Consumer Reports also ranked TradeKing third out of 19 brokerages reviewed in an independent survey conducted in May 2007.[22]


TradeKing has also been noted as an example of an online brokerage that often charges inactivity fees and other fees which many consumers are often unaware of. [23] [24]


Competitors in the discount brokerage industry include:[25][original research?]

See also[edit]


  1. ^ “MySpace for Traders”, Business Week, September 10, 2007.
  2. ^ "Cyber Traders Turn to Blogging", August 21, 2007, Reuters video.
  3. ^ “Investors share tips, track records online, July 12, 2007, USA Today.
  4. ^ Characteristics and Risks of Standardized Options, NYSE Alternext US LLC et al., 1994 (updated 2008).
  5. ^ Matt Krantz, “Better Know Your Option Options”, USA Today, November 16, 2007.
  6. ^ Jeffrey M. Laderman, “A Playbook for Traders”, Business Week, November 5, 2007.
  7. ^
  8. ^ "Online Stock Investing: Manage and Trade Stocks", SmartMoney, July 10, 2007.
  9. ^ "SmartMoney's Annual Broker Survey", SmartMoney, May 20, 2008.
  10. ^ "SmartMoney's 2009 Broker Survey", SmartMoney, May 19, 2009.
  11. ^ TARQUINIO, J. ALEX. SmartMoney Retrieved 6 May 2011.  Missing or empty |title= (help)
  12. ^ TARQUINIO, J. ALEX. Retrieved 20 May 2010.  Missing or empty |title= (help)
  13. ^ Theresa W. Carey, Closed access"The Best Online Brokers – Tools of the Trade", Barron's March 5, 2007.(password-protected)
  14. ^ Theresa W. Carey, "Making It Click: Annual Ranking of the Best Online Brokers", Barron’s, March 17, 2008.
  15. ^ Theresa W. Carey, "Blue Chips ", Barron’s, March 16, 2009.
  16. ^ Carey, Theresa (2010-03-15). "Newest Trading Play: Screen Savings". Retrieved 2010-05-15. 
  17. ^ Carey, Theresa (2011-03-12). "Making the Right Connection". Barron's. Retrieved 2012-05-28. 
  18. ^ "2011 Online Broker Review", January 18, 2011.
  19. ^ "2012 Online Broker Review", February 21, 2012.
  20. ^ "2013 Online Broker Review", February 19, 2013.
  21. ^ "2014 Online Broker Review", February 18, 2014.
  22. ^ Herb Weisbaum, "Want to be your own broker? Here's some help: Consumer Reports gives high marks to Firstrade, E*Trade, TradeKing", MSNBC, April 30, 2007.
  23. ^ "Beware of hidden fees online brokerages charge", USA Today, Sep 5, 2012.
  24. ^ "4 Fees to Consider When Picking a Brokerage",, Oct 16, 2014.
  25. ^ "FINRA Member Firms: List of Members", Financial Industry Regulatory Authority, Inc. May 11, 2013. Accessed May 11, 2013.

External links[edit]