Trademark look or signature look is an informal term for the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, like the suit of American President Barack Obama or the Merkel-Raute of German Chancellor Angela Merkel. It can also refer to the clothes of a certain subculture.
The term is not used in trademark law and a trademark look is not necessarily trademark protected in itself.
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- "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013.
- E Online "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable" retrieved 2014-01-15
- Daily Mail "That's not like you! Justin Theroux swaps his trademark biker boy look for a preppy polo shirt and a baseball cap" retrieved 2014-01-15