Trademark of Quality

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Trade Mark Of Quality (abbreviated TMOQ or TMQ) was a bootleg record label based in Los Angeles, California, during the late 1960s and early 1970s. The label was responsible for many underground records of Bob Dylan, Led Zeppelin, Jefferson Airplane, Devo, Grateful Dead, The Beatles, Frank Zappa, The Rolling Stones, The Who and many other popular rock artists of the era. The major record labels were shocked and dismayed that any anonymous person could obtain or make a bootleg recording of their artists and press records and release them for sale.

Trade Mark of Quality was established in 1970 by "Dub" Taylor and Ken Douglas (now an avid sailor and author.) They were quality-conscious perfectionists who pressed all their albums on coloured, virgin vinyl, and perhaps the first bootleggers to start producing real, printed picture covers, and later colour picture covers (printed - not inserts under the shrink-wrap as seen on "head shop" bootlegs). Taylor and Douglas had released several albums under different names before settling on "Trade Mark Of Quality" in 1970, the first being the (in)famous Great White Wonder by Bob Dylan. According to Douglas, Taylor recorded several of TMOQ's releases himself, including the classic Rolling Stones' Live'r Than You'll Ever Be and Led Zeppelin's Live On Blueberry Hill. TMOQ frequently released its albums with cover art by William Stout.

History[edit]

First generation releases are known as TMOQ or "farm pig" and were released by Taylor and Douglas. The first pressings had big number 1/2/3/4 labels and later pressings had different variations of the "farm pig" label. An unknown number of titles also had "Made In Holland" printed on the labels and this was (according to the book Great White Wonders), because of the liberal laws in Holland. These copies were then exported to Europe. All TMOQ albums initially had blank generic jackets with rubber stamped title, TMOQ stickers in silver, gold and various other colours with records pressed on black or coloured vinyl when available. Most, but not all albums, had a back insert. Second generation releases came after Taylor and Douglas split up their partnership and they began a "friendly competition" as Douglas released titles on his own TMOQ, also known as the "Smoking Pig" label, before establishing The Amazing Kornyfone Record Label (TAKRL) with a new partner. An arrangement with the pressing plant allowed him use of Taylor's TMOQ stampers to press his own copies of Taylor's records along with his own new releases. His releases were a mix of CV and black vinyl pressings and had front inserts (usually the same as the old TMOQ back inserts but now with the TMOQ logo). Between 1973 and 1974, a number of titles were released without catalogue numbers and can only be identified by the matrix numbers. In 1973, Taylor and Douglas met an art student named William Stout who expressed an interest in designing their album covers, his first being the Rolling Stones' Winter Tour 1973 double album. Stout subsequently designed all the TMOQ cartoon covers in his unique style. The most famous is probably The Rolling Stones' Welcome to New York in 1973 which was also the label's first printed deluxe cover. His last ones were in 1976 when TMOQ released six albums in its deluxe series. The most lovely ones are probably Jeff Beck's Beckfast album with a cartoon version of the Kellog's Corn Flakes pack and Paul McCartney & Wings Great Dane double album with a cartoon version of the HMV dog.

Releases[edit]

Bob Dylan's Great White Wonder, Taylor and Douglas's first release and the first rock bootleg ever.

TMOQ (I) = Dub&Ken era (II) = Ken "smoking pig" era

TMOQ (I) single LPs :

TMOQ (I) double LPs :

TMOQ (I) double LPs budget series:

  • 7501 – Bob Dylan – BBC Broadcast
  • 7502 – Jimi Hendrix – Broadcasts / Maui Hawaii
  • 7503 – Jethro Tull – My God / Nothing Is Easy
  • 7504 – The Who & Townshend – Closer To Queen Mary / Genius Of Pete Townshend
  • 7505 – Rolling Stones – European Tour 1970 / Burning At The Hollywood Palladium
  • 7506 – Frank Zappa – 200 Motels / At The Lympic
  • 7507 – Bob Dylan – While The Establishment Burns / Isle Of Wight
  • 7508 – The Beatles – Outtakes 1 / Outtakes 2
  • 7509 – Jimi Hendrix – Hendrix Alive
  • 7510 – David Crosby & Graham Nash – A Very Stoney Evening

TMOQ (I) 7" single series :

TMOQ (I) single LP deluxe series :

TMOQ (I) double LP deluxe series :

  • 62001 – The Who – Who's Zoo
  • 62002 – The Who – Tales Of The Who

TMOQ (I) triple LP deluxe series :

  • 63001 – Bob Dylan – Saint Valentine's Day Massacre

TMOQ (I) single LP deluxe series :

TMOQ (I) double LP deluxe series :

TMOQ (II) single LPs :

TMOQ (II) double LPs :

See also[edit]

References[edit]

Clinton Heylin (1996). Bootleg: The Secret History of the Other Recording Industry. New York: St. Martin's Griffin. ISBN 0-312-14289-7.

Hot Wacks Press (1996). Hot Wacks Book XV : The last Wacks. Canada: The Hot Wacks Press. ISBN 0-969-80803-8.

John C. Winn (2011). Beatlegmania: Volume Four. New York : Multiplus Books. ISBN 978-0-9728362-6-5.