Trade name
From Wikipedia, the free encyclopedia
 |
| Intellectual property law |
| Primary rights |
| Copyright · Patent · Trademark Industrial design rights Utility model Geographical indication Trade secret · Related rights |
| Sui generis rights |
| Database right · Mask work Plant breeders' right Supplementary protection certificate Indigenous intellectual property |
| Related topics |
| Criticism · more |
A trade name, also known as a trading name or a business name, is the name which a business trades under for commercial purposes, although its registered, legal name, used for contracts and other formal situations, may be another.
Trade names are also used in retailing to make oddly named articles more appealing to customers, or to make it easier for customers to recognize a product with a technical or difficult to remember name. Trade names are informal, public domain terms, unlike trademarks. Pharmaceuticals have trade names (e.g. "Aspirin") which are often dissimilar to their chemical names ("acetylsalicylic acid").
Trade names may sometimes be registered as trademarks and be regarded as brands. Conversely, trademarks and brand names can slip into the public domain and be used less restrictively as more general trade names.
[edit] See also
[edit] References
 |
This economics or finance-related article is a stub. You can help Wikipedia by expanding it. |
