Traffic.com

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Traffic.com, also known as Navteq Traffic, Traffic Pulse and Mobility Technologies, is provider of traffic information via a number of media, including the Internet, cell phones, radio, satellite radio and television in the United States.

The company is headquartered in Malvern, Pennsylvania, just outside Philadelphia near the Wawa at 202 & 29. Its main competitors in the information service and broadcast industries are Westwood One and Clear Channel Communications (the latter of which was a former client of Westwood).

The company was founded in 1998 as Argus Information Systems.

On November 6, 2006, Navteq announced it had agreed to purchase Traffic.com, officially closing the deal on Wednesday, March 7, 2007.[1]

Nokia acquired Navteq for 8.1 billion dollars on July 10, 2008.

XM Satellite Radio is the main clients of Traffic Pulse, and its media partners include Accuweather and The Weather Channel. In addition, it has established partnerships with many of the transportation agencies in each state serviced.

Traffic.com's current slogan is It's Your Drive. Own it.

Impact in Philadelphia[edit]

Since 2005, Traffic Pulse has provided traffic services to several clients in its "home turf", Philadelphia.

Traffic Pulse serves television stations KYW, WCAU, WPSG, WTXF, and WPVI; and radio stations WXPN, WXTU, WOGL, and WIP-FM.

Impact in Chicago[edit]

Since Traffic.com was wholly owned by Chicago-based Navteq (now Nokia, a Finnish company), a showcase studio and operations on numerous radio and televisions stations are present. Among the major TV clients are WBBM, WMAQ, WLS, WGN and local cable news outlet CLTV.

Cities served[edit]

In 2008, Traffic Pulse served clients in the following United States metropolitan areas and their respective suburban regions:

References[edit]

External links[edit]