Traffic.com

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Traffic.com, also known as Navteq Traffic, Traffic Pulse and Mobility Technologies, was a provider of traffic information via a number of media, including the Internet, cell phones, radio, satellite radio and television in the United States from 2000 to 2013.

Its main competitors in the information service and broadcast industries were Westwood One and Clear Channel Communications (the latter of which was a former client of Westwood).

The company was founded in 1998 as Argus Information Systems.

On November 6, 2006, Navteq announced it had agreed to purchase Traffic.com, officially closing the deal on Wednesday, March 7, 2007.[1]

Nokia acquired Navteq for $8.1 billion on July 10, 2008.

XM Satellite Radio is the main clients of Traffic Pulse, and its media partners include Accuweather and The Weather Channel. In addition, it has established partnerships with many of the transportation agencies in each state serviced.

The company was headquartered in Malvern, Pennsylvania, just outside Philadelphia until 2010 when it was moved to Nokia's headquarters in Chicago shortly after their acquisition of Navteq.

In 2012, Nokia announced that it would cut 10,000 jobs, which included the closing of their traffic gathering offices in many major cities across the United States.[2] The company currently disseminates traffic information to end-users around the United States solely from their operations headquarters in Chicago.

In 2013, Nokia sold the Traffic.com URL address and adopted Here.com to pair with their new mapping division's identity, Here.[3] The website functions in the same fashion as Traffic.com did, providing traffic information over maps of major cities.

Impact in Chicago[edit]

Since Traffic.com was wholly owned by Chicago-based Navteq (now Nokia, a Finnish company), a showcase studio and operations on numerous radio and televisions stations are present. Among the major TV clients are WBBM, WMAQ, WLS, WGN and local cable news outlet CLTV.

Cities served[edit]

In 2008, Traffic.com served clients in the following United States metropolitan areas and their respective suburban regions:

References[edit]

  1. ^ http://www.gpslodge.com/archives/008272.php
  2. ^ http://www.nytimes.com/2012/06/15/technology/nokia-to-cut-10000-jobs-and-close-3-facilities.html?pagewanted=all&_r=0
  3. ^ http://here.com

External links[edit]