Traffic is the first new album of original material released by English band ABC in eleven years. The album's songs were written by lead singer Martin Fry while he toured the United States in 2006. Critics have described the album as the most 'satisfying ABC album since the mid-'80s by far'.
Allmusic described Traffic as 'the album that ABC fans were probably hoping for in 1985' and considered that Fry's 'lyrical mastery was back in place' in the album's songs which showed 'an elegant mix of soul and style'.
A poll on the band's MySpace page  considered that Life Shapes You would make the best second single but in fact Love is Strong (ABC song) was selected. "Love Is Strong" was released as a single on 18 August 2008.