Traffic Power was a Las Vegas, Nevada search engine optimization company that engaged in black hat techniques. These were spamdexing practices that violated Google's webmaster guidelines. As a result, some Traffic Power clients were banned from Google's organic search results.
According to a Wall Street Journal profile of the company, Traffic Power used high-risk techniques and failed to disclose those risks to its clients. Wired reported that Traffic Power sued a blogger, Aaron Wall, and the website Traffic Power Sucks, for mentioning that they were banned. Google software engineer Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[self-published source?]
- Startup Journal (Wall Street Journal), 'Optimize' Rankings At Your Own Risk by David Kesmodel at The Wall Street Journal Online, September 9, 2005[dead link]
- Wired Magazine, Legal Showdown in Search Fracas, Sep, 08, 2005, written by Adam L. Penenberg
- Cutts, Matt, Confirming a penalty, published on 2006-02-02 at Matt Cutts Blog
- "Accused foreclosure scam artist behind bars". kvbc.com. Retrieved 2009-01-20.[dead link]