Traffic.com
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Traffic.com, also known as Navteq Traffic, Traffic Pulse and Mobility Technologies, is a United States nationwide aggregator and provider of traffic information via a number of media, including the Internet, cell phones, radio, satellite radio and television. The company is headquartered in Wayne, Pennsylvania, just outside Philadelphia. Its main competitors in the information service and broadcast industries are Westwood One and Clear Channel Communications (the latter of which was a former client of Westwood).
The company was founded in 1998 as Argus Information Systems.
On November 6, 2006, Navteq announced it had agreed to purchase Traffic.com, officially closing the deal on Wednesday, March 7, 2007.[1]
Nokia acquired Navteq for 8.1 billion dollars on July 10, 2008.
XM Satellite Radio is the main clients of Traffic Pulse, and its media partners include Accuweather and The Weather Channel. In addition, it has established partnerships with many of the transportation agencies in each state serviced.
Traffic.com's current slogan is It's Your Drive. Own it.
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[edit] Impact in Philadelphia
Since 2005, Traffic Pulse has been the lead provider of traffic services to several clients in its "home turf", Philadelphia.
Traffic Pulse serves television stations KYW, WCAU, WPSG, WTXF, and WPVI; and radio stations WXPN, WXTU, WOGL, and WIP-FM.
These were all acquired within 2–3 years' time from Traffic Pulse's main competitor, Westwood One Metro Networks.
[edit] Impact in Chicago
Since Traffic.com is wholly owned by Chicago-based Navteq, a showcase studio and operations on numerous radio and televisions stations are present. Among the major TV clients are WBBM, WMAQ, WLS, WGN and local cable news outlet CLTV.
[edit] Impact in other markets
Traffic.com recently lost its largest multi-year contract in Miami, Cox Radio, to Westwood One Metro Networks. Stations WHQT, WEDR, WFEZ and WFLC have made the transition as of January 1, 2011. As of 2011, Traffic.com does not service any television stations in the Miami market with its on-air traffic product.[2]
[edit] Cities served
In 2008, Traffic Pulse served clients in the following United States metropolitan areas and their respective suburban regions:
- Atlanta, Georgia
- Albany, New York
- Austin, Texas
- Baltimore, Maryland
- Birmingham, Alabama
- Boston, Massachusetts
- Charlotte, North Carolina
- Chicago, Illinois
- Cincinnati, Ohio
- Cleveland, Ohio
- Columbus, Ohio
- Dallas, Texas
- Denver, Colorado
- Detroit, Michigan
- Fort Worth, Texas
- Greensboro, North Carolina
- Hartford, Connecticut
- Houston, Texas
- Indianapolis, Indiana
- Jacksonville, Florida
- Kansas City, Missouri
- Las Vegas, Nevada
- Los Angeles, California
- Louisville, Kentucky
- Miami, Florida
- Milwaukee, Wisconsin
- Minneapolis, Minnesota
- Nashville, Tennessee
- New Orleans, Louisiana
- New York City, New York
- Norfolk, Virginia
- Oklahoma City, Oklahoma
- Orlando, Florida
- Philadelphia, Pennsylvania
- Phoenix, Arizona
- Pittsburgh, Pennsylvania
- Portland, Oregon
- Providence, Rhode Island
- Raleigh-Durham, North Carolina
- Richmond, Virginia
- Sacramento, California
- Salt Lake City, Utah
- San Antonio, Texas
- San Diego, California
- San Francisco, California
- Seattle, Washington
- St. Louis, Missouri
- Tampa, Florida
- Tucson, Arizona
- Tulsa, Oklahoma
- Washington, D.C.
[edit] References
[edit] External links
- Traffic Pulse website
- Navteq Corporate website
- Nokia Corporate website
- AirSage Inc. - provider of real time traffic data to Traffic Pulse based on Floating Cellular Data also known as Floating Car Data.
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