||This article includes a list of references, but its sources remain unclear because it has insufficient inline citations. (March 2011)|
A book trailer is a video advertisement for a book which employs techniques similar to those of movie trailers to promote books and encourage readers. These trailers can also be referred to as "video-podcasts", with higher quality trailers being called "cinematic book trailers". They are circulated on television and online in most common digital video formats. Common formats of book trailers include actors performing scenes from the book akin to a movie trailer, full production trailers, flash videos, animation or simple still photos set to music with text conveying the story. This differs from author readings and interviews, which consist of video footage of the author narrating a portion of their writing or being interviewed. Early book trailers consisted mostly of still images of the book, with some videos incorporating actors, with John Farris's book trailer for his 1986 novel Wildwood incorporating images from the book cover along with actors such as John Zacherle.
In September 2007, the School Library Journal established the Trailie Award for the best book trailers. There are three categories: author/publisher created, student created and librarian/adult created. The award was announced at the School Library Journal Leadership Summit on the Future of Reading on October 22, 2010 in Chicago.
In 2014, Dan Rosen and CV Herst established BookReels, a website dedicated to allowing publishers and authors to post book trailers and other multimedia, culminating in the annual BookReels Awards. BookReels lets readers browse and rate trailers, post comments and reviews, join discussion groups, and share BookReel discoveries.
- Chmielewski, Dawn (November 4, 2006). "YouTube video sets stage for novel". Los Angeles Times. Retrieved 18 August 2012.
- Deval, Jacqueline (2008). Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves. Perigee Trade. ISBN 0399534318.
- Berton, Justin (September 18, 2006). "Seeking readers via 'book trailer' / Publisher tries out movie-style preview to market new title". Retrieved 18 August 2012.
- Fox, Killian (15 July 2006). "On a screen near you ...". Retrieved 18 August 2012.
- Kneschke, Tristan (February 20, 2012). "Don't Judge a Book by its Trailer". International Business Times. Retrieved 18 August 2012.
- Metz, Nina. "Super Sad Book Trailers". Chicago Tribune.
- "SLJ's Trailie Awards Asks Readers to Vote for Their Favorite Book Trailer". School Library Journal. Retrieved 18 August 2012.
- "BookReels, an MTV for Books?". Publishers Weekly. Retrieved 5 June 2014.