Trevelino/Keller

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This article is about the public relations firm. For the town in Argentine, see Trevelin.
Trevelino/Keller Communications Group
Type Public Relations Firm
Founded 2003
Headquarters Atlanta, Georgia, USA
Key people Dean Trevelino, Principal, Genna Keller, Principal
Products FirstGear, FRAN-ADE, SocialStatus
Website http://www.trevelinokeller.com/, http://www.prstarbase.com/, http://techspartacus.ning.com/

Trevelino/Keller Communications Group is a public relations firm based in Atlanta with offices in Charleston and Washington DC. The firm has four practices: Progressive Technologies, Consumer Lifestyle,[1] Business-to-Business and GreenWorks.[2]

History[edit]

Dean Trevelino and Genna Keller, long-standing partners from the 1990s where they met at Shandwick and 1999–2003 where they realigned at Ogilvy, started Trevelino/Keller in 2003. Their goal was to create a national boutique agency where they could leverage their technology depth, interest in consumer lifestyle, success with business-to-business and support of green practices. The firm concentrates on being the “Agency of Choice” for emerging and established companies based in the Southeast with a national or international footprint.[3]

Atlas Alliance[edit]

A consortium of boutique agencies started in 2005 by Trevelino/Keller, an Atlanta-based national public relations firm. The purpose of the Atlas Alliance is to serve clients who have a particular communications need, but trust the nature of a boutique culture and environment. Atlas Alliance consists of UK-based The Word Shop, Atlanta-based Lanza Group, Dubai-based Active PR, Los Angeles-based Platform Media Group and Singapore-based Mileage Communications.[4]

Start-Up Council[edit]

The Start-Up Council[5] was created in 2006 by Trevelino/Keller as a gratis-based initiative to support start-up companies in need of early stage counsel. Led by Trevelino/Keller, the counsel consists of consultants representing public relations, marketing, branding, financial services, human resources, outsourced manufacturing, venture capital, business strategy and legal. Start-up Council is hosted quarterly by Trevelino/keller.[6]

References[edit]