Tribal DDB
Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand.
Tribal DDB Worldwide ranks as one of the largest and most award-winning networks in the world. It was named Adweek's Interactive Agency Network of the Year in 2005 and became the first interactive agency to be named Advertising Age Global Agency of the Year in 2008. Headquartered in New York City, Tribal DDB Worldwide includes over 1,200 people in 60 offices in 42 countries throughout the Americas, Europe, Asia-Pacific & Africa.[citation needed] Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.
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[edit] Specialization
Tribal DDB specializes in interactive marketing, namely: websites, digital campaigns, digital communication, microsites, online video, web banners and more. Tribal DDB has areas of specialty that they call "centers of excellence" in the following areas: planning, gaming, mobile, iTV, search engine marketing, search engine optimization, management consulting, eCommerce, SONAR, and Health & Wellness. Tribal DDB also does pro bono work and is affiliated with the Ad Council. Tribal generates brand equity for some of the biggest brands in the world like Pepsi, Lipton, Volkswagen, Neutrogena, Philips, Nokia, McDonald's, Hewlett-Packard and Nike among others.
One of Tribal's most successful campaigns to date has been the Philips Norelco Campaign of 2006.[citation needed] It was highly acclaimed by the press, won many awards and was cited as "the way to go"[cite this quote] in advertising.
[edit] Awards
[edit] 2009
- Cannes - Film Grand Prix (for Carousel)
[edit] 2008
- Webby People's Voice Award - Consumer Electronics
- AdAge Global Agency of the Year[1]
- MarketingSherpa - Best Triggered Personalized Email (Consumer), 2008
[edit] 2007
- Cannes - 1 Gold Lion, 1 Bronze Lion
- Webby Award - Beauty and Cosmetics
- Webby People's Voice Award - Beauty and Cosmetics
- Webby Award - Sports
- Brand Image Go-To Agency, Forrester Research
- Effie Awards, Gold (1), Silver (2)
- Mobius (4)
- Golden Award of Montreux, Gold (2)
- WebAward, Standard of Excellence (3), Outstanding (5)
- One Show Interactive, Gold (1), Merit (1)
- Asia Pacific AdFest Awards, Silver(1)
[edit] 2006
- Cannes - 28 Finalists, 4 Gold Lions (Across Media, Direct & Cyber), Titanium Runner-Up
- IPA Most Awarded Digital Agency
- Gold Addy (1)
- Sales Pitch of the Year, Businessweek
- WSJ Best Campaigns of 2006
- Adweek Interactive Advertising Agency of the Year
- AdAge Marketing Website of the Year, www.Pepsi.com
- AdAge Digital Campaign of the Year
- Webby Award - Insurance
- Webby People's Voice Award - Insurance
- Effie Awards, Silver (1)
- Adweek Viral Campaign of the Year
- Mobius (4)
- London International Awards, Winner (1)
- Golden Award of Montreux, Gold (1)
- IPA Effectiveness Awards, Silver (2), Best Digital, Best Small Budget
- WebAward, Standard of Excellence (5), Outstanding (2)
- One Show Interactive, Merit (3)
[edit] 2005
- Cannes - 1 Bronze Lion
- B&T Awards, Interactive Agency of the Year
- AdNews Interactive Agency of the Year
- Gold Addy (1)
- Golden Award of Montreux, Golden Award (1)
- WebAward, Best of Industry (2), Standard of Excellence (5), Outstanding (3)
- One Show Interactive, Merit (2)
- Campaign Poster Awards, Best Use of Taxis
[edit] 2004
- AdNews Interactive Agency of the Year
- WebAward, Standard of Excellence (1), Outstanding (1)
- Clio, Silver (1), Best Consumer Web Site
- Silver Addy (1)
- Effie Awards, Bronze (1)
- Londone International Awards, Merit (1)
- One Show Interactive, Bronze (1), Merit (4)
- B&T Awards, Best Sales Promotion
- 4As Interactive Awards, Gold (1), Silver (1)
- MADC Awards, Best Integrated Digital Campaign
- D&AD, Silver (2)
[edit] 2003
- One Show Interactive, Merit (1)
- London International, Winner (3)
- Eyeblaster Grand Prize
- Digital Marketing Awards, Promotional Site/Gaming Winner
- B&T Awards, Interactive Agency of the Year
- MADC Awards, Gold (1)
- Pinnacle, Gold (1)
[edit] 2002
- One Show Interactive, Best of Show
- Clio Awards (6)
- MADC Awards, Gold (1)
- Andy Award (1)
[edit] 2001
- Advertising Age, Best Online Ad
- One Show Interactive, Gold (1), Bronze (1)
[edit] See also
- Tribal DDB London - London branch
- Tribal DDB India - Indian branch
- Tribal DDB Australia - Australian branch
- Tribal DDB Istanbul - Istanbul branch
- Tribal DDB Paris - French branch
- Tribal DDB Colombia - Colombia Branch
- Tribal DDB Casablanca - Moroccan Branch
- ROI Solutions - global center of expertise on marketing ROI
[edit] References
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