Triton Media Group

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Triton Media Group, LLC, now known as Triton Digital, owns radio stations and an audio broadcast technology company based in Los Angeles. The group is owned by a fund managed by Oaktree Capital Management.

Company[edit]

Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino in Sherman Oaks, California, in the Los Angeles area.[1] It was funded as a limited partnership by private investors.[2]

Triton Digital® technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

Radio[edit]

Main article: Dial Global

Triton Radio Networks is a subsidiary of Triton Digital, based in New York. It purchased the assets of many radio networks, including Dial Global, Waitt Radio Networks and Jones Radio Networks in 2008, and then acquired the majority of Westwood One in 2011 (which itself contained the remnants of past radio networks, as well as the distribution rights to other existing networks). This has raised concerns about the network's concentration of media ownership, to the point where Talk Radio Network, a rival network, filed legal action against the company, citing antitrust violations.[citation needed]

Triton's parent Oaktree also owned Gap Central Broadcasting and GapWest Broadcasting. Oaktree bought bankrupt radio station owner Regent Communications in 2010, and Regent was renamed Townsquare Media. Townsquare absorbed the GAP stations on August 13, 2010. That union formed one broadcast division, and kept the Townsquare name.[citation needed]

Digital[edit]

Triton announced a partnership to resell Slipstream Radio in 2008.[3] Triton Digital acquired Ando Media in September 2009.[4] Ando Media was founded in 2004 in Denver, Colorado.[5] Ando developed software to audience measurement metrics for Internet radio, competing with the major firm Arbitron by 2006.[6] In 2011 Ernst & Young named Schore (chief executive of Triton Media at the time) entrepreneur of the year for Los Angeles area advertising companies.[7][8] In April 2011, the Media Rating Council accredited Triton's Webcast Metrics product.[9] In January 2013 Triton Digital marketed an online auction system for radio advertisements called a2x.[10][11]

See also[edit]

References[edit]

  1. ^ Alex Pham (October 11, 2011). "Triton Digital capitalizes on radio industry's sea change". Los Angeles Times. Retrieved October 16, 2013. 
  2. ^ Triton Media Group, LLC (January 4, 2007). "Notice of Sale of Securities" (pdf). Form D. US Securities and Exchange Commission. Retrieved October 16, 2013. 
  3. ^ Katy Bachman (September 12, 2008). "Triton, Kurt Hanson to Launch Slipstream Radio". Ad Week. Retrieved October 16, 2013. 
  4. ^ Katy Bachman (September 16, 2009). "Triton Digital Acquires Ando Media". Ad Week. Retrieved October 16, 2013. 
  5. ^ "About Ando Media". Original web site. Archived from the original on February 13, 2004. Retrieved October 16, 2013. 
  6. ^ Marcello Prince (March 21, 2006). "Internet Radio Stations Disagree Over How to Count Listeners". The Wall Street Journal. Retrieved October 16, 2013. 
  7. ^ "Seven Southland executives win entrepreneur of the year awards". Los Angeles Times. June 22, 2011. Retrieved October 16, 2013. 
  8. ^ "EY Entrepreneur Of The Year 2011 Greater Los Angeles Award winners announced". Press release (Ernst & Young). June 22, 2011. Retrieved October 16, 2013. 
  9. ^ "Triton Digital Media’s Webcast Metrics Achieves Media Rating Council Accreditation". Press release. April 7, 2011. Retrieved October 16, 2013. 
  10. ^ Suzanne Vranica (April 28, 2013). "Old Media, New Tricks: Radio and Outdoor Companies Turn to Online Auction System to Sell Digital Ads". Wall Street Journal. Retrieved October 16, 2013. 
  11. ^ "Triton Digital Introduces a2x, An Audience-Based Programmatic Buying Solution For Online Audio". All Access Media Group. January 17, 2013. Retrieved October 16, 2013. 

External links[edit]