Triumph Motor Company
||This article needs additional citations for verification. (January 2009)|
|Fate||Taken over by Standard Motor Company later merged with and continuing as a division of Leyland Motors Ltd and its successors|
|Key people||Siegfried Bettmann, Moritz (Maurice) Schulte (founders)|
|Parent||Standard Motors Ltd, Leyland Motors Ltd, British Leyland Motor Corporation Ltd, BL plc|
The Triumph Motor Company was a British car and motor manufacturing company. The Triumph marque (trade-name) is owned currently by BMW. The marque had its origins in 1885 when Siegfried Bettmann (1863–1951) of Nuremberg initiated S. Bettmann & Co and started importing bicycles from Europe and selling them with his own trade-name in London. The trade-name became "Triumph" the year next, and in 1887 Bettmann was joined by a partner, Moritz (Maurice) Schulte, also from Germany. Beginning in 1889 the businessmen started producing their own bicycles in Coventry, England.
The Triumph Cycle Company 
The company was renamed the Triumph Cycle Co. Ltd. in 1897. In 1902 it began producing Triumph motor cycles at their works in Coventry on Much Park Street. At first these used engines purchased from another company, but the business prospered and they soon started making their own engines. In 1907 they purchased the premises of a spinning mill on Priory Street to develop a new factory. Major orders for the 550 cc Model H were made by the British Army during World War 1 and by 1918 they were Britain's largest maker of motorcycles.
In 1921, Bettmann was persuaded by his general manager Claude Holbrook (1886–1979), who had joined the company in 1919, to acquire the assets and Clay Lane premises of the Dawson Car Company and start producing a car and 1.4 litre engine type named the Triumph 10/20 which was actually designed for them by Lea-Francis to whom they paid a royalty for every car sold. Production of this car and its immediate successors was moderate, but this changed with the introduction in 1927 of the Triumph Super 7 which sold in large numbers through 1934.
The Triumph Motor Company 
In 1930 the company's name was changed to Triumph Motor Company. Holbrook realized he could not compete with the larger car companies for the mass market, so he decided to produce expensive cars, and introduced the models Southern Cross and Gloria. At first these used engines made by Triumph but designed by Coventry Climax, but from 1937 they started to produce them to their own designs by Donald Healey who had become the company’s Experimental Manager in 1934.
The company encountered financial problems however and in 1936 the Triumph bicycle and motorcycle businesses were sold, the latter to Jack Sangster of Ariel to become Triumph Engineering Co Ltd. Healey purchased an Alfa Romeo 8C 2300 and developed a new car model with an Alfa inspired straight-8 engine type named the Triumph Dolomite. However the eight-cylinder engine was not used in the production car with the same name.
In July 1939, the Triumph Motor Company went into receivership and the factory, equipment and goodwill were offered for sale. T.W. Ward purchased the company and placed Healey in charge as general manager, but the effects of World War II again stopped the production of cars and the Priory Street works was completely destroyed by bombing in 1940.
Standard Triumph 
In November 1944 what was left of the Triumph Motor Company and the Triumph trade-name were bought by the Standard Motor Company and a subsidiary "Triumph Motor Company (1945) Limited" was formed with production transferred to Standard's factory at Canley, on the outskirts of Coventry. Triumph's new owners had been supplying engines to Jaguar and its predecessor company since 1938. After an argument between Standard-Triumph Managing Director, Sir John Black, and William Lyons, the creator and owner of Jaguar, Black's objective in acquiring the rights to the name and the remnants of the bankrupt Triumph business was to build a car to compete with the soon-to-be-launched post-war Jaguars.
The pre-war Triumph models were not revived and in 1946 a new range of Triumphs was announced, starting with the Triumph Roadster. The Roadster had an aluminium body because steel was in short supply and surplus aluminium from aircraft production was plentiful. The same engine was used for the 1800 Town and Country saloon, later named the Triumph Renown, which was notable for the styling chosen by Standard-Triumph's managing director Sir John Black. A similar style was also used for the subsequent Triumph Mayflower light saloon. All three of these models prominently sported the "globe" badge that had been used on pre-war models. When Sir John was forced to retire from the company this range of cars was discontinued without being replaced directly, sheet aluminium having by now become a prohibitively expensive alternative to sheet steel for most auto-industry purposes.
In the early 1950s it was decided to use the Triumph name for sporting cars and the Standard name for saloons and in 1953 the Triumph TR2 was initiated, the first of a series that would be produced until 1981. Curiously, the TR2 had a Standard badge on its front and the Triumph globe on its hubcaps.
Standard had been making a range of small saloons named the Standard Eight and Ten and had been working on a replacement for these. The success of the TR range meant that Triumph was considered as a more marketable name than Standard and the new car was introduced in 1959 as the Triumph Herald. The last Standard car to be made in the UK was replaced in 1963 by the Triumph 2000 .
Leyland and beyond 
Standard-Triumph was bought by Leyland Motors Ltd. in December 1960, with Donald Stokes becoming chairman of the Standard-Triumph division in 1963. Further mergers resulted in the formation of British Leyland Motor Corporation in 1968.
During the 1960s and 1970s, Triumph sold a succession of Michelotti-styled saloons and sports cars, including the advanced Dolomite Sprint, which, in 1973, already had a 16-valve four cylinder engine. It is alleged that many Triumphs of this era were unreliable, especially the 2.5 PI (petrol injection) with its fuel injection problems. In Australia, the summer heat caused petrol in the electric fuel pump to vapourise, resulting in frequent malfunctions of the 2.5 PI and TR6 models. While the injection system had proved itself in international competition, it did lack altitude compensation for the adjustment of mixture at altitudes greater than 3000 feet (1000 meters) above sea level. The Lucas system proved unpopular: Lucas did not want to develop it further, and the Standard-Triumph dealers were unwilling to attend factory and field-based training courses dedicated to this propulsion method.
For most of its time under Leyland or BL ownership, the Triumph marque belonged in the Specialist Division of the company which went by the names of Rover Triumph and later Jaguar Rover Triumph other than a brief period during the mid-1970s when all BL's car marques or brands were grouped together under the name of Leyland Cars.
The only all-new Triumph model initiated as Rover Triumph was the TR7, which had the misfortune to be in production successively at three factories that were closed: Speke, the strike-prone Leyland-era Standard-Triumph works in Liverpool, the original Standard works at Canley, Coventry and finally the Rover works in Solihull. Plans for an extended range based on the TR7, including a fastback variant codenamed "Lynx", were ended when the Speke factory closed. The four-cylinder TR7 and its short-lived eight-cylindered derivative the TR8 were terminated when the road car section of the Solihull plant was closed (the plant continues to build Land Rovers.)
The end of Triumph cars 
The last Triumph model was the Acclaim which was introduced in 1981 and was essentially a rebadged Honda Ballade built by licence from Japanese company Honda at the former Morris Motors works in Cowley, Oxford. The Triumph name disappeared in 1984, when the Acclaim was replaced by the Rover 200, which was a rebadged version of Honda's next generation Civic/Ballade model. The BL car division was by then named Austin Rover Group which also ended the Morris marque as well as Triumph.
Current ownership 
The trademark is owned currently by BMW, which acquired Triumph when it bought the Rover Group in 1994. When it sold Rover, it kept the Triumph marque. The Phoenix Consortium, which bought Rover, tried to buy the Triumph brand, but BMW refused, saying that if Phoenix insisted, it would break the deal. The Standard marque was transferred to British Motor Heritage Limited. The Standard marque is still retained by British Motor Heritage who also have the licence to use the Triumph marque in relation to the sale of spares and service of the existing 'park' of Triumph cars.
The Triumph name has been retained by BMW along with Riley, and Mini. In late 2007, the magazine Auto Express, after continued rumours that Triumph be revived with BMW ownership, featured a story showing an image of what a new version of the TR4 might look like. BMW has not commented officially on this.
Triumph car models 
|Triumph 10/20||1393 cc inline 4||(1923–1925)|
|Triumph 13/35 or 12.8||1872 cc inline 4||(1927–1927)|
|Triumph 15/50 or Fifteen||2169 cc inline 4||(1926–1930)|
|Triumph Super 7||747 cc inline 4||(1928)|
|Triumph Super 8||832 cc inline 4||(1930)|
|Triumph Super 9||1018 cc inline 4||(1931)|
|Triumph Gloria 10||1087 cc inline 4||(1933)|
|Triumph 12-6 Scorpion||1203 cc inline 6||(1931–1933)|
|Triumph Southern Cross||1087/1232 cc inline 4||(1932)|
|Triumph Gloria ('12' / '12') Four||1232/1496 cc inline 4||(1934–1937)|
|Triumph Gloria ('6' / '6/16') Six||1476/1991 cc inline 6||(1934–1935)|
|Triumph Gloria 14||1496/1767 cc inline 4||(1937–1938)|
|Triumph Dolomite 8||1990 cc inline 8 (DOHC)||(1934)|
|Triumph Dolomite Vitesse 14||1767/1991 cc inline 4/6||(1937–1938)|
|Triumph Dolomite 14/60||1767/1991 cc inline 4/6||(1937–1939)|
|Triumph Dolomite Roadster||1767/1991 cc inline 4/6||(1937–1939)|
|Triumph 12||1496 cc inline 4||(1939–1940)|
Post war 
|Model name||Engine||Year||Number built|
|Triumph 1800 Saloon||1776 cc inline 4||1946–1949|
|Triumph 1800 Roadster||1776 cc inline 4||1946–1948|
|Triumph 2000 Saloon||2088 cc inline 4||1949|
|Triumph 2000 Roadster||2088 cc inline 4||1948–1949|
|Triumph Renown||2088 cc inline 4||1949–1954|
|Triumph Mayflower||1247 cc inline 4||1949–1953|
|Triumph TR1 / 20TS||2208 cc inline 4||1950|
|Triumph TR2||1991 cc inline 4||1953–1955||8,636|
|Triumph TR3||1991 cc inline 4||1956–1958|
|Triumph TR3A||1991 cc inline 4||1958–1962|
|Triumph TR3B||2138 cc inline 4||1962|
|Triumph Italia||1991 cc inline 4||1959–1962|
|Triumph TR4||2138 cc inline 4||1961–1965|
|Triumph TR4A||2138 cc inline 4||1965–1967|
|Triumph TR5||2498 cc inline 6||1967–1969|
|Triumph TR250||2498 cc inline 6||1967–1969|
|Triumph GT6||1998 cc inline 6||1966–1971|
|Triumph Dove GTR4||2138 cc inline 4||1961–1964|
|Triumph TR6||2498 cc inline 6||1969–1976|
|Triumph TR7||1998 cc inline 4||1974–1981|
|Triumph TR8||3528 cc V8||1978–1981|
|Triumph Spitfire 4 (Spitfire Mk I)||1147 cc inline 4||1962–1965||45,763|
|Triumph Spitfire Mk II||1147 cc inline 4||1965–1967||37,409|
|Triumph Spitfire Mk III||1296 cc inline 4||1967–1970||65,320|
|Triumph Spitfire Mk IV||1296 cc inline 4||1970–1974||70,021|
|Triumph Spitfire 1500||1493 cc inline 4||1974–1980||95,829|
|Triumph GT6||1998 cc inline 6||1966–1973|
|Triumph Herald||948 cc inline 4||1959–1964|
|Triumph Herald 1200||1147 cc inline 4||1961–1970|
|Triumph Herald 12/50||1147 cc inline 4||1963–1967|
|Triumph Herald 13/60||1296 cc inline 4||1967–1971|
|Triumph Vitesse 6||1596 cc inline 6||1962–1966|
|Triumph Vitesse Sports 6 (US version of Vitesse 6)||1596 cc inline 6||1962–1964|
|Triumph Vitesse 2-litre and Vitesse Mark 2||1998 cc inline 6||1966–1971|
|Triumph 1300||1296 cc inline 4||1965–1970|
|Triumph 1300 TC||1296 cc inline 4||1967–1970|
|Triumph 1500||1493 cc inline 4||1970–1973|
|Triumph 1500 TC||1493 cc inline 4||1973–1976|
|Triumph Stag||2997 cc V8||1971–1977|
|Triumph Toledo||1296 cc inline 4||1970–1978|
|Triumph Dolomite 1300||1296 cc inline 4||1976–1981|
|Triumph Dolomite 1500||1493 cc inline 4||1976–1981|
|Triumph Dolomite 1500 HL||1493 cc inline 4||1976–1981|
|Triumph Dolomite 1850||1850 cc inline 4||1972–1976|
|Triumph Dolomite 1850 HL||1850 cc inline 4||1976–1981|
|Triumph Dolomite Sprint||1998 cc inline 4||1973–1981|
|Triumph 2000 Mk1, Mk2, TC||1998 cc inline 6||1963–1977|
|Triumph 2.5 PI Mk1, Mk2||2498 cc inline 6||1968–1975|
|Triumph 2500 TC & S||2498 cc inline 6||1974–1977|
|Triumph Acclaim||1335 cc inline 4||1981–1984||133,625|
Triumph-based models 
|Vale Special||(1932–1936) very low built two-seater based on Super 8 and Gloria|
|Amphicar||(1961–1968) used a Triumph Herald engine|
|Bond Equipe GT||(1964–1967)|
|Panther Rio||(1975-1977) based on the Triumph Dolomite|
|Saab 99||used Triumph engines when the supply of German Ford V-4s ended.|
|Lotus Seven||(1960–1968) the Series 2 had many Standard Triumph parts.|
|Daimler SP250||used many Standard Triumph running gear and suspension parts|
|Jensen-Healey||Mk. I used TR-6 front brakes.|
|MG Midget 1500||(1975–1979) Rubber-bumpered Midgets used the 1493cc L-4 and gearbox borrowed from the Triumph Spitfire.|
Pre-war Triumphs carried a stylised Globe badge, usually on the radiator grille, and this was also used on the first three models produced under Standard's control.
Standard had introduced a new badge in 1947 for their own models, first seen on the Vanguard, a highly-stylised motif based on the wings of a Griffin. With the introduction of the TR2, a version of this badge appeared for the first time on the bonnet of a production Triumph, while the Globe continued to appear on the hubcaps. This same double-badging also appeared on the TR3 and TR4, the 2000 and the 1300.
However, the original Herald, Spitfire, Vitesse and GT6 models all carried only the Griffin badge on their bonnets/radiator grilles, with unadorned hubcaps.
The TR4A appeared with a Globe badge on the bonnet, apparently signifying a return to the original Triumph badging. This was short-lived, as a policy of Leylandisation mean that neither Globe nor Griffin appeared on subsequent models from the TR5 onwards, or on later versions of the Spitfire, GT6 and 2000.
Leyland's corporate badge, a design based on the spokes of a wheel, appeared on the hubcaps of the 1500FWD, and next to the Triumph name on the metal identification labels fitted to the bootlids of various models. It was also used for the oil filler cap on the Dolomite Sprint engine. However it was never used as a bonnet badge, with models of that era such as the TR6 and the second generation 2000 carrying a badge simply stating the name "Triumph".
The Stag model carried a unique grille badge showing a highly-stylised stag.
The Laurel Wreath
The last versions of the TR7 and Dolomite ranges received an all-new badge with the word Triumph surrounded by laurel wreaths, and this was also used for the Acclaim. It was carried on the bonnet and the steering wheel boss.
- Robson, Graham (1972). The Story of Triumph Sports Cars. Croydon: MRP. ISBN 0-900549-23-8.
- Georgano, N. (2000). Beaulieu Encyclopedia of the Automobile. London: HMSO. ISBN 1-57958-293-1.
- "Alfa Romeo 8C 2300". rickcarey.com. Retrieved 2007-08-16.
- Robson, Graham (1982). Triumph Spitfire and GT6. London: Osprey Publishing Ltd. p. 8. ISBN 0-85045-452-2.
- "Goodbye Standard long live Triumph". Motor: pp. 39–40. 15 May 1976.
- Original Triumph TR, Bill Piggott, ISBN 1-870979-24-9
- Robson, Graham (1982). Triumph Spitfire and GT6. London: Osprey Publishing Ltd. p. 187. ISBN 0-85045-452-2.
- "The Unofficial Austin-Rover Web Resource".
- The Standard Car Review January 1947
- The Pre-1940 Triumph Owners Club For all pre-1940 cars
- VINTAGE TRIUMPH REGISTER North American Triumph Club
- Triumph paint codes and colour examples
- International Triumph TR Registry free database with Commission numbers and photographs of TR2-TR6s
- Triumph Motor Company at the Open Directory Project
- British Motor Heritage Ltd - British Motor Heritage Ltd
- Club Triumph - The original British Triumph club
- Triumph Car Club - Community For Triumph Car Owners & Enthusiasts
- Triumph Sports Car Club of South Africa - Cape Town branch - A South African club for Triumph owners & enthusiasts
|British Leyland – car companies and marques|
|BMH||BLMC / British Leyland||Jaguar
|Rover||Rover Company||Rover Company||Rover Company||Austin Rover Group
Land Rover Group (BL plc)
|Rover Group (BAe)||Rover Group
|MG Rover Group (PVH)|
|Land Rover||Ford (PAG)|
|Standard||Standard||Standard Triumph||Leyland Motors||British Motor Heritage|
|MG||Morris Garages (MG)||Rover Group
|MG Rover Group (PVH)||SAIC
|Vanden Plas||Vanden Plas|
|Princess||BMC||BLMC / British Leyland|
|Austin-Healey||Austin (BMC) & Donald Healey|