||This article may contain original research. (September 2012)|
box of Trix, before 2006
|Product type||Breakfast cereal|
|Website||General Mills: Trix|
Trix is a brand of breakfast cereal made by General Mills in Minneapolis, Minnesota for the North American and by Nestlé for the international markets. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. They started out as spherical cereal pieces, but in 1991, they were changed to puffed fruit-shaped pieces. In 2006, they reverted to their original shape in the United States and several other places; in Mexico they have kept their fruit shape.
Trix, when first introduced in 1955 by General Mills, was more than 46% sugar. The cereal started out with three different colors: "Orangey Orange", "Lemony Yellow", and "Raspberry Red". Five new fruit shapes and colors were added over the years: "Grapity Purple", (1984), "Lime Green" (1991), "Wildberry Blue" (1998–2006), and "Watermelon" (1999). A new flavor, "Wildberry Red Swirl", has also recently[when?] been introduced. In 1995, the cereal pieces were given a brighter and more colorful look. General Mills' Yoplait division produces a Trix-branded yogurt also marketed to children with sweetened fruit flavors such as "Watermelon Burst".[dead link] Later, Trix swirls were introduced, containing flavors such as "Rasorangeyorange swirl" (a mix of the Orangey orange and Raspberry red flavors).
Marketing and advertising 
Joe Harris created the Trix Rabbit — voiced by Delo States, Mort Marshall, and later by Russell Horton — an anthropomorphic cartoon rabbit who debuted in a 1959 Trix television commercial, and who continually attempted to trick children into giving him a bowl of cereal. He would be discovered every time; the children would tell him "Silly rabbit, Trix are for kids" and take back their cereal. These ads would often end with the Trix Rabbit following up the kids' "Silly rabbit, Trix are for kids!" slogan with "...and sometimes, for tricky rabbits!". The Rabbit originated as a puppet before he later became animated. The plight of the Trix Rabbit has drawn comparisons to Sisyphus, a Greek figure who was doomed to endlessly repeat a futile task. He did however succeed in obtaining and eating the Trix on some occasions, including twice as the result of a box top mail-in contest (1976 and 1980) entitled "Let The Rabbit Eat Trix". The results of the vote were an overwhelming "yes", and the rabbit was depicted in a subsequent commercial finally enjoying a bowl of Trix. Children who voted received a button based upon their vote in the election.
In commercials from the 1960s, 70s and 80s as well as today, the rabbit was known to disguise himself in order to get his beloved cereal, employing costumes as diverse as a balloon vendor, a painter and a Native American. One alternate slogan for the cereal was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all for me". Once, Bugs Bunny helped the rabbit in an attempt to get the cereal. 
- General Mills website
- Wegmans page for Trix Yogurt[dead link]
- Klosterman, Chuck (2004). Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto. New York: Scribner. p. 121. ISBN 0-7432-3601-7.
- Mansour, David (2005). From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century. Andrews McMeel Publishing. p. 497. ISBN 074075118 Check
- Trix Commercial - Trix Rabbit FINALLY Gets To Eat Trix Cereal (REAL COMMERCIAL) (Television production). http://www.youtube.com/watch?v=Y9wrx8YHH8A.
- Bugs bunny meets trix rabbit part 2 (Television production). http://www.retrojunk.com/content/commercial/13711/index/.
- Trix Got Milk Commercial (Television production). http://www.youtube.com/watch?v=plmFkZHjt6Y.
- General Mills: Trix — official website