|Founder||Robert Luis & Paul Jonas|
|Country of origin||UK|
Tru Thoughts is an independent record label. It was formed in Brighton, UK in 1999 by Robert Luis of Deeds Plus Thoughts and Paul Jonas. It became, in one decade, one of the most famous and well respected labels in independent music world.
In September 1999, after the success of their night club the "Phonic: hoop and Shake Yer Wig", Paul Jonas & Robert Luis, two music-obsessed friends, decided to launch their own label.
From the improvised 'office', under Robert Luis' stairs, the new Tru Thoughts records started its history with their first 12" EP "Alarming Frequency". There followed many releases which step by step built on the success of the label, including Bonobo's Animal Magic (July 2000), Quantic's The 5th Exotic (June 2001) and Jon Kennedy’s debut album We’re Just Waiting For You Now (July 2001).
Will Holland, widely known as Quantic, has released under a number of monikers on the label; including projects such as Quantic, The Quantic Soul Orchestra, Flowering Inferno, The Limp Twins, Quantic and his Combo Barbaro and his 2012 collaboration Quantic & Alice Russell with the Combo Barbaro.
Tru Thoughts has discovered various notable artists who have subsequently signed to other record labels; Bonobo and Treva Whateva signed to Ninja Tune, Chris Clark signed to Warp Records, Jon Kennedy to Grand Central Records, Chroma to LTJ Bukem's Good Looking Records and The Capoeira Twins signed to Timo Maas' Hope Recordings.
The label has a publishing company called Full Thought Publishing. The music from the label has been used on adverts for iTunes, Ford, MLB, Mercedes Benz, and Unilever and appeared on numerous TV programmes and films.
From the initial Tru Thoughts Records were born three sublabels:
- « Tru Thoughts 7 seven », specialize in funk and soul
- « Unfold records », specialize in compilation releases
- « Zebra Traffic », specialize in UK hip hop
- When Shapes Join Together (25 October 1999, Cat. no: TRU002)
- When Shapes Join Together 2' (28 January 2002, Cat. no: TRU026)
- Heavyweight Rib Ticklers (Compiled by Mr. Scruff) (11 February 2002, Cat no: UNFOLDCD001)
- Phonic Hoop (Compiled by Robert Luis) (18 July 2002, Cat. no: UNFOLDCD002)
- When Shapes Join Together 3 (21 October 2002, Cat. no: TRUCD035)
- Vocalise (Compiled by Robert Luis) (11 November 2002, Cat. no: UNFOLDCD003)
- Mono – When Shapes Join Together Mix (Compiled by Quantic) (5 April 2003, Cat. no: TRUCD044)
- Shapes One Horizontal & Vertical CD (1 September 2003, Cat. no: TRUCD045)
- Shapes Yellow (2 November 2004, Cat. no: TRU/ZEB 002)
- Shapes Red (6 June 2005, Cat. no: TRUCD 091)
Tru Thoughts 10 Year Anniversary
*Tracklisting CD1 – DOWNTEMPO :
- 01. Bonobo – Terrapin
- 02. Nostalgia 77 – Quiet Dawn feat. Beth Rowley
- 03. Alice Russell – Hurry On Now feat. TM Juke
- 04. Natural Self – The Rising feat. Andreya Triana
- 05. Milez Benjiman – Chop That Wood
- 06. Hint – One Woman Army feat. Laura Vane
- 07. Quantic & Nickodemus feat. Tempo & The Candela Allstars – Mi Swing Es Tropical
- 08. Bonobo – Kota
- 09. Lizzy Parks – Raise The Roof
- 10. The Limp Twins – Sunday Driver
- 11. Hot 8 Brass Band – What's My Name? (Rock With The Hot 8)
- 12. Flevans – The Notion feat. Sweet Laredo
- 13. The Nostalgia 77 Octet – Musical Silt
- 14. Quantic Presenta Flowering Inferno – Cuidad Del Swing
- 15. Kinny – Desire feat. Nostalgia 77
- 16. Freddie Cruger aka Red Astaire – Pushing On feat. Linn[disambiguation needed]
*Tracklisting CD2 – CLUB :
- 01. Saravah Soul – Nao Possa Te Levar A Serio
- 02. The Quantic Soul Orchestra – Super 8
- 03. The Bamboos – Step It Up feat. Alice Russell
- 04. Quantic – Transatlantic
- 05. TM Juke – Come Away feat. Sophie Faricy
- 06. Lanu – Dis-Information
- 07. Natural Self – Shake Down
- 08. Belleruche – Northern Girls
- 09. Alice Russell – All Over Now
- 10. Quantic – Mishaps Happening (Prins Thomas edit)
- 11. Nirobi & Barakas – Bungee Jump Against Racism
- 12. TM Juke & The Jack Baker Trio – Party Favours feat. Gecko Turner
- 13. Kylie Auldist – Community Service Announcement
- 14. Quantic – Don't Joke With A Hungry Man feat. Spanky Wilson
- 15. Me&You – The Hoop Loop
- 16. The Broken Keys – The Witch
*Tracklisting CD3 – EXCLUSIVES :
- 01. Quantic Presenta Flowering Inferno – Time Is The Enemy
- 02. Domu – We Can
- 03. Flevans – The Second Bite
- 04. Azaxx – Disco Bimbo
- 05. Hint – Tape Packs
- 06. Quantic – Only a Little While Here
- 07. Saravah Soul – Alforria
- 08. The Bamboos – Turn It Up feat. Lyrics Born
- 09. Freddie Cruger aka Red Astaire – Boogie Down Hagsätra
- 10. Barakas – Spitfire
- 11. Stonephace – Singularity
- 12. Kylie Auldist – No Use (Acoustic Version)
- "Discogs". Tru Thoughts. Retrieved 2008-04-24.
- "BBC "Brighton's Thu Thoughts is easily one of the UK's best independent labels..."". Tru Thoughts.
- "ParisDJ ""Tru Thoughts has gone from strength to strength in its ten years, establishing itself as one of the leading independent labels in UK right now. Here's to another ten." – Simon Green aka Bonobo (Ninja Tune)"". Tru Thoughts.
- "ParisDJ". Tru Thoughts.
- "ParisDJ". Tru Thoughts.
- "Fonkadelica". Tru Thoughts.
- Gilles Peterson Worldwide Awards 2005 Looking Back - http://www.gillespetersonworldwide.com/2012/01/worldwide-awards-2005-looking-back/
- Will Holland's various monikers listed here - http://www.tru-thoughts.co.uk/artists
- "Ecoute moi bien". Tru Thoughts.
- Adams, Owen (24 February 2009). "The Guardian Label of Love". Tru Thoughts (London).
- "Fonkadelica". Tru Thoughts.
- Full Thought Showreel - http://www.youtube.com/watch?v=hP3cRgSt9x4 and http://www.fullthought.co.uk/
- "Samurai.fm". Tru Thoughts.
- "Funandfloor Robert Luis" (PDF). Tru Thoughts.