|Slogan||"Reliable Research, Relevant Results"|
Type of site
|Created by||Dr. Michael Karesh|
TrueDelta.com is a car information site that claims over 80,000 registered members as of November 2012 and 40,000 registered cars. The site focuses on the reporting of automobile reliability and gas mileage, and also contains vehicle pricing and comparison information. The site utilizes its membership base to gather data and report on each registered/owned vehicle monthly with data published quarterly.
The site collects and utilizes 'real-world' repair rates from regular survey data supplied by its user base. The site is one of a few services to utilize statistical analysis to report this data. The site then updates the results quarterly. With this frequency, information on new models will be at most 3 months old, making it possible for these models to be closely tracked as they age
TrueDelta.com tracks and reports car model fuel efficiency. Truedelta.com collects additional information relating to gas mileage such as how, where, and when a car is driven. It also collects relevant geographical data such as how hilly the terrain is, and what the driving conditions are (i.e. stop-and-go city, suburb, highway), also collecting information such as air conditioner use.
As of November 2012, the site claims a research panel of 80 794 members. The site requests data from its members by asking them to register their cars.
The site offers two ways to participate:
1) Any car owner can join the survey, and those that do get access to the resulting information.
2) A member can buy a subscription for a year to obtain access to the information.
History and Method
TrueDelta.com was developed in 2004 by Dr. Michael Karesh, an expert in consumer behavior. For his PhD Thesis, Karesh studied within General Motors for a year and half, researching how well they understood consumers when developing new products. For his Masters thesis, Karesh did work with early research in consumer behavior. Additionally Karesh has written and published much on cars. He has been a contributor to the car review site The Truth About Cars, and is one of the category leads for the Epinions.com auto section.
TrueDelta's data collection methodology differs form other publications such as Consumer Reports. Consumer Reports compiles data from reader surveys once annually while Truedelta.com harasses users with persistent emails week after week until a response is given. Truedelta also differs in that it asks if a vehicle needed unscheduled service, how many days the vehicle was in the shop, and whether the problem was corrected.
Given its relatively small sample size, Truedelta.com has been accused of having a more limited selection of model data compared to Consumer Reports. Truedelta also allows for a smaller reportable base per model (25), compared to Consumer Reports (100).
- The Truth About Cars
- Consumer Reports
- Review Site
- Consumer/Market Research
- Fuel Economy in Automobiles
- TrueDelta.com Official Website
- "West Bloomfield Firm Offers Latest In Car Reliability Data"
- TrueDelta on Fox 2 News Affiliate in Detroit
- TrueDelta Site Tutorial on Youtube.com