True Blue used by UCLA Athletics is different from UCLA Blue adopted by the school's academic and administrative units. Distinguishing between academic and institutional graphic identities is common at major universities.
^Foxman, Adam (August 25, 2003). "In with the TRUE blue". The Daily Bruin. Archived from the original on January 31, 2011. Retrieved January 31, 2011. "In fall of 2003, all of UCLA’s 22 varsity athletic teams will be “True Blue” for the first time."
^Rose, Adam (August 27, 2008). "Wear blue, thank you". Los Angeles Times. Archived from the original on September 3, 2008. "Even if you don't wear the "official" game day shirt (we all know the well-loved, 10-year-old shirt is best anyway), just make sure to wear True Blue ... or Powder Blue, for you traditionalists."
^"A Blue & Red Rivalry". Daily News (Los Angeles). Retrieved November 4, 2012. "In 2003, the shade was darkened slightly to "true blue.""(subscription required)
^ abDavis, Mark (January 1, 2008). "Clothes Make the Band". UCLA Magazine. Archived from the original on January 31, 2011. Retrieved January 31, 2011. "Following years of uncertain color chaos and confusion, years in which Bruinwear of all sorts and stripes exploded in a cyan anarchy of powdered to royal to pilfered blues (not to mention the infamously brief experiment of black basketball uniforms), the campus finally settled on one true Bruin blue in 2004"
^"Graphic Standards Manual". UCLA. p. 9. Archived from the original on January 31, 2011. Retrieved January 31, 2011. "For the purposes of uniforms and sportswear (primarily textiles), UCLA Athletics has adopted different color specifications."
Dushkes, Andrew (October 5, 2010). "Wear UCLA’s true colors with pride". The Daily Bruin. Archived from the original on January 31, 2011. Retrieved January 31, 2011. "UCLA has an official color, but there lacks the coordination necessary for this color to become the defining feature of the UCLA brand."