True Religion
From Wikipedia, the free encyclopedia
True Religion Brand Jeans (NASDAQ: TRLG) is an American premium clothing line, established in December of 2002 by Jeffrey Lubell and co-founder Kym Gold.
In the winter of 2002, True Religion debuted its denim products from its Los Angeles base. True Religion jeans can cost between $172 and $363, with the majority ranging between $250–$300 USD.
Jeffrey Lubell wanted to take denim in a new direction. His True Religion jeans are characterized as redefined premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting denim. These jeans are 1970's inspired that carry a trendsetting appeal for today's consumer. True Religion uses intense attention to detail focusing from the thick stitching seams to the horseshoe shaped logo (Japanese Hiragana character "hi"pronounced hee) embroidery on the back pocket. The brands commitment to perfect fit, timeless style, and authenticity has launched it into one of the leaders in the fashion market today. In just seven years the company has launched globally into a leader in design, marketing, and distribution of fashion denim and casual sportswear.
True Religion is recognized for its t-shirts, western styled shirts, sweatshirts and sweatpants all containing the western vintage feel. Most recently the company has started license the brand out to branch into new products such as footwear, headwear, handbags, swimwear, eyewear, and fragrance. They have also opened more stores across the United States to showcase the entire breadth of their products [1]. True Religion has around 900 branded boutiques and specialty stores in 50 countries on 6 continents [2]including: Atlanta, Chicago, Seattle, Dallas, Houston, Orlando, Roseville, CA, Newport Beach, Cabazon, Roseville, Corte Madera, Glendale, Canoga Park, Sherman Oaks, Camarillo, San Jose, Short Hills, Las Vegas, Los Angeles, San Diego, New York City, Miami, Portland, OR, Paramus, NJ,Atlantic City, NJ, GA, OH, WA, OR, Tysons Corner, VA, Arlington, VA, Boston, Beachwood, Bellevue, WA, Tampa, Florida, Philadelphia, and Pittsburgh. The flagship store is located in Manhattan Beach, California. True Religion can also be purchased from such high-end department stores as Von Maur, Bloomingdale's, Nordstrom, Neiman Marcus, Saks Fifth Avenue, and Macys as well as Selfridges and Harrods in London.
[edit] External links
[edit] Notes
- ^ "Company Profile". True Religion Brand Jeans. 12/10/2009 <http://www.truereligionbrandjeans.com/company_profile.html>.
- ^ "True Religion Apparel, Inc.". Annual Reports. 12/10/2009 <http://www.annualreports.com/Company/4998>.
