In the video, Ice Cube kidnaps various rappers (some resembling his former bandmates) who are portrayed as "record sellers" and not "true to the game". The video's outdoor scenes are set on Crenshaw Boulevard, which in the aftermath of the 1992 Los Angeles riots featured many burned-out buildings. Another scene in a photo studio shows a rapper (apparently intended to be MC Hammer) clad in hardcore-style clothing who later changes into a red sequined outfit, symbolizing and parodizing his transition into mainstream pop music.
"True to the Game" laments the trend of hip hop artists and other celebrities crossing over into mainstream music. More broadly, the song's lyrics criticize African American assimilation into the middle class. Ironically, Touré would later attack Ice Cube for his own transition into a "multimedia darling", sardonically referring to him as "Mr. Stay True to the Game" and comparing him to Will Smith and Queen Latifah.
The song is a condemnation of Uncle Toms who sell out themselves to white communities and audiences: "Stop selling out your race, and wipe that stupid-ass smile off your face."
In particular, he calls out rappers who switch from hardcore in an attempt to cater to overwhelmingly white audiences at the expense of integrity, those who fail to be in touch with their roots, and especially blacks who align themselves in a white clique at the expense of snobbery towards their own:
You put on your suit and tie and your big clothes, You don't associate with the NEGROES
You wanna be just like Jack, But Jack is calling you a nigger behind your back.
So back off genius, I don't need you to correct my broken English.