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The company was founded in 1938, by Truly Wheatfield Nolen in Miami, Florida, as part of a home improvement business. Truly Nolen America is owned and managed by the Nolen family.
The company integrated the business originally owned by the current executive officer, Truly David Nolen, in Tucson, Arizona and the business of his father, Truly Wheatfield Nolen, owned prior to his death in 1966 in South Miami Beach, Florida. There are about 70 branches in seven states. The company operates in a decentralized manner with administrative units in separate cities.
The company offers franchises.
Training is conducted both in the classroom and in the field to ensure the employees are trained to the legal standard in the state they are employed. Initial training for all employees is targeted at passing the state's licensing or certification examination along with basic customer service and treatment techniques.
Commercial pest control
Specialized Commercial branches focus on industrial and commercial properties and offer advisement services in addition to treatment options.
Termite branches employ specialized training in termite and wood destroying organism control techniques and may include fumigators in some areas. Termite pretreatment is also performed through these branches. Truly Nolen can employ additional techniques to mitigate damage or appearance degradation from conventional treatment techniques.
Residential pest control
Residential pest control technicians are the most commonly seen members of the company equipped for handling most home pests. Many technicians[clarification needed]have several years with the company and a small number have been with the company for 15 or more years.
Lifetime renewal contracts
Many contracts still exist from the early days of the business with customers continually renewing at extremely low rates. For pest control contracts, this is not such a big issue. For termite control contracts where the cheap and long effective chemistry of the past are no longer in use, customers with $25 renewals and the promise to repair damage in the contract are a serious fiscal liability to the company. As recently as a few years ago, major efforts have been made to offer these customers "upgraded" services that allow these contracts to be discarded.
Truly Nolen is the owner of a fleet of antique vehicles often displayed in front of their branches. The company maintains a specialist shop that restores these vehicles in addition to performing the modifications to working vehicles.
Mouse car ears are hinged to help with gas mileage.
Truck "antennae" are made of toilet floats and air conditioning tubing.