Truvia is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in the United States, surpassing both Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low. Nonetheless, the top-selling sugar substitute Splenda retains approximately 60% market share. Truvia competes against PepsiCo's PureVia brand of stevia-extract sweetener.
Tabletop sweetener 
Truvia tabletop sweetener is marketed to consumers as a packet sweetener for food and beverages. This makes it a direct competitor to existing packet sweeteners Splenda (sucralose), Equal (aspartame), Sweet'n Low (saccharin), and table sugar. It is available in the United States in 40-ct, 80-ct, 140-ct, and 300-ct single-serve packages. It is also available in the U.S. in a 9.8 oz "spoonable" container that is the equivalent of an 80-ct box. One packet of Truvia natural sweetener is said to provide the same sweetness as two teaspoons of sugar.
Food ingredient 
In addition to Truvia tabletop sweetener, it is used as a food ingredient. The Truvia web site lists products that use Truvia as a sweetener, including flavors of Vitamin Water, Sprite Green, All Sport Naturally Zero, Blue Sky Free, Crystal Light Pure, Zevia soda, and some varieties of Odwalla juices.
Safety and health effects 
Truvia is considered to be free of immediate adverse effects. Because Truvia is new, there are no data on the long-term safety of Truvia for humans. What little evidence there is on long-term safety comes from animal studies and studies of related chemicals.
Availablity in Europe 
On July 4, 2011, the EU's Standing Committee on Food Chain and Animal Health recommended the approval of high purity stevia extracts for use as a food ingredient throughout the EU. Truvia is now available in major European supermarkets.
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- "MediaPost Publications Cargill's Truvia Now #2 Sugar Substitute 05/04/2011". Mediapost.com. Retrieved 2012-03-24.
- Truvia - Where To Buy - Find the Nearest Store
- "About Truvia Natural Sweetener". truvia.com. Retrieved 2012-08-17.
- "Truvia® Natural Sweetener". Truvia.com. Retrieved 2011-08-06.
- "The hemodynamic effects of rebaudioside A in healthy adults with normal and low-normal blood pressure". Food and Chemical Toxicology. 2008-04-28.
- European regulatory status
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