Tuborg Brewery
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| Industry | Alcoholic beverages |
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| Founded | 1873 |
| Headquarters | Fredericia, Denmark |
| Products | Beer |
| Owner(s) | Carlsberg Group |
Tuborg (pronounced [tˢub̥ɒːˀ]) is a Danish brewing company founded in 1873 by Carl Frederik Tietgen. Since 1970 it has been part of Carlsberg. The brewery was founded in Hellerup, a northern suburb of Copenhagen.
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[edit] History
Tuborg initially produced pale lager for the Danish market. It merged with United Breweries in 1894, which then entered into a profit-sharing agreement with Carlsberg in 1903. In 1970, United Breweries was acquired by Carlsberg.
Today, they make lager for global export, as well as a variety of continental styles for both domestic and foreign markets.
In 2008, Tuborg announced a sponsorship deal with Reading & Leeds music festivals to become the festival’s exclusive 'Official Beer' Partner, a position held in previous years by Carling. In 2009 it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer.[1]
[edit] Origin of the name
The street "Tuborgvej" in Copenhagen, Denmark is named after the Tuborg brewery, and is the street where the original brewery was founded. The name Tuborg originally comes from the name Thuesborg ("Thues castle") which was the name of an inn from the 1690s, situated in the area of the brewery. This name was kept in the form of the local placenames Lille Tuborg and Store Tuborg, which eventually was used for the brewery founded on the location.
[edit] Brands
Tuborg sell a variety of beers in over 31 countries including: Tuborg Green, Tuborg Lemon, Tuborg Christmas beer, Tuborg Gold, Tuborg Red, Tuborg Twist, Tuborg Black.
Tuborg Gold is quite popular throughout Denmark and southern Sweden, in the latter being as easily found on store shelves as other Swedish brews, such as Pripps Blå or Falcon. Tuborg Green has been extremely successful in Eastern Europe, especially in Russia where the brand has seen double digit growth for a number of years and is now the largest premium international beer in the country.
Part of the brand's success has come from its strong links to music in Eastern Europe (see also Tuborg GreenFest) and by being one of the first beers in the market to launch the innovative ring pull cap.
[edit] J-day
In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term "J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening.[2][3] In 2009 J-day was moved again to the last Friday in October,[4] but in 2010 it returned to the first Friday in November.
[edit] References
[edit] External links
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