Tune Hotels
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| Type | Private |
|---|---|
| Industry | Hotel chains, Tourism |
| Headquarters | Petaling Jaya, Selangor |
| Key people | Tan Sri Tony Fernandes, Founder & Key Shareholder Dato’ Seri Kalimullah Hassan, Key Shareholder Mark Lankester, CEO |
| Products | Limited service lodging |
| Website | Tune Hotels.com |
Tune Hotels.com is a “limited service” hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed “5-star sleeping experience at a 1-star price” accommodation. Tune Hotels is part of the Tune Group, the private investment group of Tan Sri Tony Fernandes, founder and Group CEO of low-cost airline AirAsia. Tune Hotels claims it is aiming for 100 hotels in its global portfolio by 2015.
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[edit] Limited service
The limited service model used by Tune Hotels is similar to the no frills business model practiced by low-cost carriers such as AirAsia[1] and has been adapted to the hospitality industry.
As with 'low-cost carriers', Tune Hotels limited service and pay-as-you-use of add-ons concept omits many traditional hospitality services. Instead, services and extras are offered on a pay-as-you-go basis, including toiletries, 12 or 24 hours air-conditioning, tv and internet access and also single or double occupancy.
In common with other 'low-cost' marketed operations, Tune Hotels' advertising and bookings can be misleading - eg, booking an advertised 149 MYR a room at KLIA which also shows this price whilst booking has the link 'show me the price breakdown' which open a new window detailing an extra service charge producing a total of 173.73 MYR.
Online room bookings are claimed to be at prices starting from USD3.00, however normally the prices will be around the local low-end rate. [2] Personal service is not available, and nether are refunds in the event of a booking error.
Tune Hotels also leases hotel space to retail operators. Tenant brands that operate in Tune Hotels.com hotels include 7-Eleven, Subway Restaurants and Gloria Jean's Coffees.
Hotel space is also available for rent to advertisers (indoors, outdoors as well as whole floors) on room walls, room keys, hallways and in the lobby. Major advertisers include CIMB Bank, King Koil, Marigold, Nippon Paint and Nestle.
[edit] Hotel locations
Currently Tune Hotels.com have 15 hotels operating in Malaysia (10), Indonesia (2), England (2) and Thailand(1). In future, Tune Hotels plans to open 584 hotels by 2013[3], including in India, Bangladesh, Vietnam, Philippines and Australia.[4]
[edit] 
Malaysia
Tune Hotel Bintulu, Bintulu, Sarawak
Tune Hotel Danga Bay, Johor Bahru, Johor
Tune Hotel Downtown Kuala Lumpur, Kuala Lumpur
Tune Hotel Downtown Penang, Penang
Tune Hotel KLIA-LCCT Airport, Kuala Lumpur International Airport
Tune Hotel Kota Bharu City Centre, Kota Bahru, Kelantan- Tune Hotel Kota Damansara, Petaling Jaya, Selangor
Tune Hotel Kulim Landmark Central, Kulim, Kedah- Tune Hotel Waterfront Kuching, Kuching, Sarawak
Tune Hotel 1Borneo Kota Kinabalu, Kota Kinabalu, Sabah
Tune Hotel The Host Ipoh, Ipoh, Perak (March 2012)
[edit] Indonesia
Tune Hotel Double Six, Legian, Bali- Tune Hotel Kuta, Bali
- Pekanbaru, Sumatra (May 2012)
- Palembang, Sumatra (Nov 2012)
- Pasar Baru, Jakarta (Apr 2012)
- Surabaya, Java (Jul 2012)
- Makassar, Sulawesi (Jun 2012)
[edit] United Kingdom
Tune Hotel Westminster, London- Folgate Street, London
- Paddington, London(Q3 2012, 137 rooms)
- King's Cross, London(Q3 2012, 217 rooms)
- Parker Street, Liverpool (December 2012, 127 rooms)
Edinburgh (December 2012, 175 rooms)
[edit] Philippines
Angeles City, Manila (Feb 2012)- Ermita, Manila (Dec 2011)
- Makati, Manila (Jan 2012)
- Cebu City, Cebu (Mar 2012)
- Ortigas, Manila (Dec 2012)
- Cagayan De Oro, Mindanao (Oct 2012)
- Davao City, Mindanao (Feb 2013)
[edit] Thailand
Tune Hotel Hatyai, Songkhla- Tune Hotel Pattaya, Chonburi (17 February 2012)
- Asoke, Bangkok (July 2012)
- Patong, Phuket (Nov 2012)
[edit] Australia
[edit] References
- ^ "Budget airline boss opens door for Asian no-frills hotels". http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/286919/1/.html. Retrieved 2009-01-05.
- ^ "TUNE HOTELS TO ADD 1,023 ROOMS UNDER COLLABORATION WITH RED PLANET HOTELS". http://www.tunehotels.com/tune-hotels-to-add-1023-rooms-under-collaboration-with-red-planet-hotels. Retrieved 2011-06-12.
- ^ http://www.businesstimes.com.sg/sub/shippingtimes/story/0,4574,357309,00.html
- ^ "Business As Usual For Tune Hotels.com In 2009". http://www.bernama.com.my/bernama/v3/news_business.php?id=378789. Retrieved 2009-01-05.
- ^ [1]
- ^ [2]
- ^ [3]
[edit] External links
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Wikimedia Commons has media related to: Tune Hotels |
- Tune Hotels official website
- Independent Review on Tune Hotels Kuala Lumpur
- HotelChatter Review: Tune Hotels In-Tune With No-Frills
- Guest Reviews on TripAdvisor for Tune Hotels.com-Downtown KL
- Guest Reviews on TripAdvisor for Tune Hotels.com-Waterfront Kuching
- Guest Reviews on TripAdvisor for Tune Hotels.com-1Borneo
