Tune Talk Sdn. Bhd. officially launched its commercial service on 19 August 2009.
Tune Talk operates as a mobile virtual network operator (MVNO) riding on the network of Celcom (Malaysia) Berhad. Tune Talk entered into an MVNO agreement with Celcom in December 2008.
Celcom controls the largest equity stake in Tune Talk with over 38% while another 35.7% is held by Tune Ventures Sdn Bhd, of which Fernandes and Dato' Kamarudin Meranun jointly hold a 70% stake. The remaining shares are held by Tune Strategic Investments Limited, and various individuals including Dato' Sri Kalimullah Hassan, Lim Kian Onn, Jason Lo, Gurtaj Singh Padda and Mark Lankester.
Works are underway to enter into MVNO deals with network operators in Singapore, Indonesian, Thailand, Cambodia, Myanmar and the Philippines between 2010 up to 2013.
Tune Talk is a licensed network service provider and application service provider with Numbering Block sanctioned by the Malaysian Communications and Multimedia Commission (MCMC).