Turn It Up (Brandy Norwood song)

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"Turn It Up"
Brandyturnitup.jpg
Promotional single by Brandy from the album Afrodisiac
Released 2003
Format Digital download, 12"
Recorded 2003, Criteria Hit Factory, Miami, Florida
Genre R&B, bounce
Length 4:12
Label Atlantic
Writer Walter Millsap III, Timothy Mosley, Candice Nelson
Producer Timbaland

"Turn It Up" is a song recorded by American singer Brandy Norwood. It was written by Candice Nelson, Walter Millsap III, and Timbaland for her fourth studio album, Afrodisiac (2004), with the latter two also handling its production.

It was released as an only-on-vinyl single in fall 2003.[1] Although the song was not released commercially, it appeared on several charts, reaching number two on the German Black Charts.[2]

Contents

Background [edit]

"Turn It Up" was produced by Timbaland, and written by the latter, frequent co-producer Walter Millsap III and Candice Nelson. The song is an homage to the early 1990s with references to Donnie Simpson's Video Soul, Kid n' Play, their 1990 film House Party and Tony! Toni! Toné!'s 1996 studio album House of Music.[3] The line "'Cause I don't wanna sound familiar, want a guaranteed single, not an album filler" levels indirect criticism at former main producer Rodney Jerkins.[4]

Critical reception [edit]

In his review of the Afrodisiac album, David Browne of Entertainment Weekly favored the track stating that "Brandy's meatiest album to date also sports a few superior dance numbers, notably "Turn It Up," which should have Janet Jackson second-guessing her last album."[5] Keya Modessa of The Situation wrote that "perhaps the only track, which seems little out of place, is "Turn It Up" and that is only because it’s slightly more energetic than the rest of the album."[6]

Track listings [edit]

  • 12" promo single[7]
  1. "Turn It Up" (album version) – 4:12
  2. "Turn It Up" (instrumental) – 4:12
  3. "Turn It Up" (edited version) – 3:56
  4. "Turn It Up" (a cappella) – 4:16
  • Promo CD single[8]
  1. "Turn It Up" (album version) – 4:12
  2. "Turn It Up" (instrumental) – 4:12

Credits and personnel [edit]

Credits are taken from Afrodisiac liner notes.[9]

Charts [edit]

Chart (2003) Peak
position
German Black Charts[2] 2
German Black Year-End Chart[2] 22

References [edit]

  1. ^ "Brandy Teases New Album with Vinyl". Channel 94. 941qzk.com. Archived from the original on 2007-11-07. Retrieved 2007-07-21. 
  2. ^ a b c "Jahrscharts 2004". MTV.de. Archived from the original on 2007-09-30. Retrieved 2007-09-01. 
  3. ^ Jones, Steve (2004-07-15). "An Afrodisiac toast to Brandy". USA Today. Retrieved 2007-01-18. 
  4. ^ Sedgewick, Augustin (2003-06-03). "Brandy Splits With Husband". Rolling Stone. Retrieved 2008-10-16. 
  5. ^ Browne, David (2004-07-05). "Afrodisiac Review". Entertainment Weekly. EW.com. Retrieved 2011-07-11. 
  6. ^ Modessa, Keya (2004-06-28). "Reviews: Brandy: Afrodisiac". [[The Situation (webazine)|]]. TheSituation.co.uk. Retrieved 2011-07-11. 
  7. ^ "Brandy (2)– Turn It Up I". Discogs. Retrieved 2013-02-09. 
  8. ^ "Brandy (2)– Turn It Up II". Discogs. Retrieved 2013-02-09. 
  9. ^ Afrodisiac (Album notes). Atlantic Records. 2004.

External links [edit]