Turn on, tune in, drop out
"Turn on, tune in, drop out" is a counterculture phrase popularized by Timothy Leary in 1967. Leary spoke at the Human Be-In, a gathering of 30,000 hippies in Golden Gate Park in San Francisco and uttered the famous phrase, "Turn on, tune in, drop out". In a 1988 interview with Neil Strauss, Leary stated that slogan was "given to him" by Marshall McLuhan during a lunch in New York City. Leary added that McLuhan "was very much interested in ideas and marketing, and he started singing something like, 'Psychedelics hit the spot / Five hundred micrograms, that's a lot,' to the tune of a Pepsi. Then he started going, 'Tune in, turn on, and drop out.'". The phrase was used by Leary in a speech he delivered at the opening of a press conference in New York City on September 19, 1966. It urged people to embrace cultural changes through the use of psychedelics and by detaching themselves from the existing conventions and hierarchies in society. The phrase was derided by more conservative critics.
In his speech, Leary stated:
Like every great religion of the past we seek to find the divinity within and to express this revelation in a life of glorification and the worship of God. These ancient goals we define in the metaphor of the present — turn on, tune in, drop out.
Leary later explained in his 1983 autobiography Flashbacks:
"Turn on" meant go within to activate your neural and genetic equipment. Become sensitive to the many and various levels of consciousness and the specific triggers that engage them. Drugs were one way to accomplish this end. "Tune in" meant interact harmoniously with the world around you - externalize, materialize, express your new internal perspectives. "Drop out" suggested an active, selective, graceful process of detachment from involuntary or unconscious commitments. "Drop Out" meant self-reliance, a discovery of one's singularity, a commitment to mobility, choice, and change. Unhappily my explanations of this sequence of personal development were often misinterpreted to mean "Get stoned and abandon all constructive activity".
Turn on, tune in, drop out is also the title of a book (ISBN 1-57951-009-4) of essays by Timothy Leary, covering topics ranging from religion, education and politics to Aldous Huxley, neurology and psychedelic drugs.
Leary later (during the February 1967 salon known as the Houseboat Summit) announced his agreement with a new ordering of the phrase as he said, "I would agree to change the slogan to 'Drop out. Turn on. Drop in.'"
See also 
- Strauss, Neil. Everyone Loves You When You're Dead: Journeys into Fame and Madness. New York: HarperCollins, 2011, p. 337-38
- "Transcript". American Experience documentary on the Summer of Love. PBS and WGBH. 2007-03-14.
- Timothy Leary, Flashbacks: A Personal and Cultural History of an Era pg. 253,
- Hagerty, Lorenzo (1967). Psychedelic Salon 193-WattsLearyHsbtSumit67. Retrieved 2012-02-02.
- Ruthofer, Arno (1997). Think for Yourself; Question Authority. Archived from the original on 2006-11-23. Retrieved 2007-02-02.