TweetDeck is a social media dashboard application for management of Twitter and Facebook accounts. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It is the most popular Twitter application with a 19% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.[1] It is compatible with several operating systems including Microsoft Windows, Mac OS X, Chrome OS and Linux.[2] An iPhone version was released on June 19, 2009 and an iPad version was released in May 2010 as well. An Android version was recently made available after a public beta period.[3]
TweetDeck was originally developed by Iain Dodsworth[4], until May 25, 2011, when TweetDeck was bought by Twitter with a rumored $40 – $50 million purchase price including both cash and Twitter stock.[5] Twitter then released a new version of the application branded "TweetDeck by Twitter" on December 8, 2011, as part of Twitter's redesign of its services. TweetDeck changed from an Adobe AIR application to a native Windows and Mac OS X application in this release, and also introduced a web version of TweetDeck for WebKit-based browsers based on TweetDeck's existing Google Chrome app. The update dropped support for LinkedIn, Google Buzz, Foursquare and MySpace accounts.
[edit] User interface
Users can split the program into columns which show different things, for instance tweets from friends. TweetDeck interfaces with Twitscoop, and StockTwits, all of which can appear in separate columns.[6] [7]It also allows users to split the people they follow into groups, a very useful feature to many users. The client supports URL shortening which can be done on-the-fly.
[edit] Integration with other social networking services
Originally, TweetDeck was aimed towards the Twitter social networking service. On March 16, 2009, a pre-release version was released featuring Facebook status updates integration.[8][9] As of April 8, 2009, Facebook status updates are part of the standard program.[10] As of version 0.30 TweetDeck also supports MySpace integration.[11] This includes the ability to set user moods, a feature specific to MySpace. In addition, version 0.32, released on November 30, 2009, adds LinkedIn integration, as well as new Twitter features.[12] In May 2010 TweetDeck also added integration with the Google Buzz and Foursquare social networks.
On May 25 2011, Tweetdeck was bought by Twitter, for a rumored $40-50 million, after a bidding war with Bill Gross's UberMedia.[5] On September 15 2011, Tweetdeck tweeted that new updates for all of its versions would be released and that "As part of the process of making TweetDeck more consistent with Twitter.com & Twitter's mobile apps, we're removing deck.ly from our apps."[13] Many users expressed their anger at this feature removal in the comments on the Android Market, and many speculate that the features were removed purposefully by the new owners to sabotage Tweetdeck's reputation. [14] Deck.ly previously allowed users to post tweets in excess of 140 characters.
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