The bridge's architect was Maxwell Ayrton and the head engineer was Alfred Dryland. The proposed design of the bridge envisaged four 70 foot towers to be constructed on the riverbanks with retaining walls of 20 feet above road level. The plans were widely opposed and a local petition was organised by the Daily Telegraph against the design on the grounds that it was inappropriate to the setting in Richmond.
The final design of the bridge was of three reinforced-concrete arches supported on concrete piers with Art Deco embellishments. The bridge incorporates three permanent hinges enabling the structure to adjust to changes in temperature, the first reinforced concrete bridge structure in the UK to use such an innovation. The arch springings, as well as the arch crowns, have decorative bronze cover plates. Ribbed shuttering was used in the casting of the concrete piers and abutments, giving the main faces a ribbed finish that was then knocked back. The approach viaduct and retaining walls were constructed in precast blocks that were wire brushed to create a rough finish. The balustrades and lamps were constructed of open bronzework.