Two Cunts in a Kitchen
Two C's in a K (for "two cunts in a kitchen"), is slang used within the advertising industry for a type of television commercial and other advertising. Generally, the commercial shows two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. This method has been typical for advertising targeted at women, such as commercials for household cleaning products, personal care products or feminine hygiene products.
A 1959 advertisement for Pursettes tampons is a typical example of "two C's in a K": It depicted two women discussing tampons over coffee, one saying to the other "Of course unmarried women can use them!".
...everyone seems to have walked right out of one of those commercials male Madison Avenue execs sometimes refer to as "Two Cs in a K" — meaning two cunts in a kitchen.
- Archer, Belinda (2000-03-17). "It's the way you sell 'em". The Guardian. Retrieved 2009-01-06.
- Eleanor Perry (1979). Blue pages: a novel. Lippincott. p. 179. Retrieved 9 May 2013. "Shampoo commercials?" "Two c's in a k. It's crap but I'm a wizard at it." "What's two c's in a k?" "Two cunts in a kitchen." "That does offend me."
- Finley, Harry. "Early (1959) Pursettes tampon ads at the Museum of Menstruation and Women's Health". Your Mum. Retrieved 2005-09-27.