Ty Inc.

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Ty
Founders Ty Warner
Headquarters Oak Brook, Illinois, United States
Products Beanie Babies, Beanie Boos, Frizzys, Disney, My Little Pony, Hello Kitty, TMNT, NBA, NHL, NFL, NHL, Rush Zone
Website ty.com

Ty is an American multinational corporation headquartered in Oak Brook IL, a suburb of Chicago USA.

Ty is the largest manufacturer of plush in the world. Ty designs, develops and sells product exclusively to the specialty markets worldwide.

Ty was founded by Ty Warner in 1986.

Ty products[edit]

Ty began by producing stuffed toy cats, and has produced many stuffed animals since. The Ty logo is a red heart with the lower-case letters "ty." A tag in this shape is found affixed to all Ty stuffed toys, and inside each tag is the name of the toy and a short (4 lines in most, but 2 lines in Beanie Boos and early Ballz) poem about it.

  • Baby Ty (1999-2005) Collection of soft plush animals that is intended for toddlers. The original Baby Ty collection focused on designs that were similar to those of a previous line, Pillow Pals. However, when the line was re-launched in 2005, more different plush characters (baby animal, humans) and even blankets were made available.
  • Beanie Babies (January 1993-present): Handheld plush animals filled with cotton and plastic pellets. Currently, there are hundreds of different styles and variations of Beanie Babies.
  • Beanie Buddies (1998-present): Larger replicas of actual Beanie Babies, filled with stuffing and pellets. Since early 2000, Beanie Buddies can be made up to sizes of large, extra large or jumbo.
  • Pillow Pals (1995-2000): Also larger replicas of actual Beanie Babies, but softer, and made for small children. Though many Pillow Pals resembled various Beanie Babies, they were named differently. In 1999, the Pillow Pal line was modified, and their colors were changed. Pillow Pals were discontinued in early 2000.
  • Ty Classic (1986-present): Conventional plush animals that have been manufactured by Ty since its establishment. Numerous kinds of fabric are used for these pieces as well as traditional stuffing and plastic pellets. The name "Ty Classic" was adopted in January 2000.
  • Pinkys (2005-present) Stuffed animals that are made with mostly pink and white fabrics. Certain designs of Beanie Babies and Ty Classic plush have been categorized as Pinkys.
  • Pluffies (2002-present) Small plush toys made with a soft fabric called Tylux. They are machine washable and intended for small children.
  • Punkies (2002-2009) Stuffed animals made with TyTips, a fabric in which the toy is covered in long hairs. Although the line was discontinued in late 2005, a Valentine's Day themed set of Punkies was released one year later.
  • Teenie Beanie Babies (1996-2000; 2004; 2009) Smaller versions of Beanie Babies that were included in McDonald's Happy Meals. The first set of Teenie Beanie Babies was available in the United States in 1996, with three more annual promotions to follow. Another Teenie Beanie giveaway promotion occurred in the summer of 2004 when McDonald's celebrated the 25th anniversary of the Happy Meal in America. In recent years, promotions for Teenie Beanies occurred in the UK as well as Southeast Asia.
  • Teenie Beanie Boos (2014) Teenie Beanie Boos were created for the 35th anniversary of the Happy Meal in 2014. They are smaller versions of the large-eyed Beanie Boos.
  • Ornaments Smaller versions of holiday-themed Beanie Babies. Includes Jingle Beanies for Christmas, Halloweenie Beanies for Halloween and Basket Beanies for Easter.
  • Valenteenies (2006) A set of keyclips featuring bears holding large conversation hearts. Released only for Valentine's Day of 2006.
  • Bow Wow Beanies (2006-present) Dog toys modeled after Beanie Babies, licensed characters and bones in various sizes and colors. When squeezed, the toys give off a squeaking or crinkle noise.
  • Alphabet Beanies (2005-present) A sub-collection of the Beanie Babies line which features small bears holding large colorful letters.
  • Angeline (2005-present) An angelic doll created with various seasonal outfits including Christmas, Easter, and Valentine's Day.
  • Beanie Kids (2000-2002) Medium-sized dolls that came in both male and female versions. They wore different kinds of clothes, such as shorts and dresses. Clothing accessories called Beanie Kids "Ty Gear" were also sold.
  • Beanie Boppers (2001-2005) Larger dolls with more elaborate clothing and design, made to appeal towards younger girls. In its four years of production, numerous designs have been released, including exclusive designs for American, European and Japanese baseball and soccer teams.
  • Teenie Beanie Boppers (2002-2005) Smaller versions of Beanie Boppers with a wire skeleton inside the doll which allows people to pose and position the dolls as they see fit. Like Beanie Boppers, exclusives for many American and international sports teams have been released.
  • Attic Treasures (1992-2002) Victorian stuffed animals that often sport clothing and/or jointed limbs.
  • Ty Gear (2000-2003) Various costumes and clothing made for Beanie Kids. During the line's final year, life-sized totes were made and sold for young girls.
  • Ty Girlz (2007-2013) Collection of plush dolls similar to Beanie Boppers. Each of these dolls have a scratch-off code inside the hang tag that allowed access to a special interactive website at TyGirlz.com. Users could create their own room, explore the site's world, purchase clothing and interact with the Ty Girlz characters. In January 2009, Ty released two new Ty Girlz, one named Sweet Sasha and the other named Marvelous Malia. Media reports linked the names to Sasha and Malia Obama, daughters of United States President Barack Obama. Ty's Senior Vice President of Sales said that the dolls were not made to physically resemble either of the Obama daughters and that the names chosen "worked very well with the dolls". The dolls were later retired and re-released as Marvelous Mariah and Sweet Sydney.[1]
  • Beanie Babies 2.0 (2008-2010) A line featuring Beanie Babies that allowed users to visit a kid-safe virtual world after adopting them with a secret code where they play games, chat with friends, explore lands, create a scrapbook, decorate rooms and interact with their Beanie Babies 2.0.
  • Beanie Boos (2009-present) Stuffed animals with large eyes available in dozens of styles. Iris of eye changed from plain to sparkle around August 2013.[2]
  • Monstaz (2011-2014) Plush monsters that have hearts embroidered on them. Pushing the hearts causes the Monstaz to speak.
  • Beanie Ballz (2011-present) Plush balls in the forms of animals or licensed characters. You can throw them, catch them, or roll them, and they always land on their feet.
  • Wildz (2011-2012) A short-lived line of stuffed jungle animals.
  • Frizzys (2014-present) A line created to replace the Monstaz. The Frizzys are monsters with crazy, long hair and no sound modules like their precursors.

Ty digital products[edit]

In 2007 Ty launched its first online virtual world for girls called Ty Girlz and then in 2008 launched the virtual world for the Beanie Babies. In 2011 the company launched its first mobile iPhone game called Beanie Ballz Bounce.[3]

Fundraising[edit]

Ty, Inc. has been involved in a large amount of fundraising. Some has been through the sale of certain Beanie Babies in which the proceeds have been donated to various causes. Other times, it has been through other means, such as voting for a fee.[4]

One such fundraising Beanie Baby made by the company was called Ariel, made to raise funds for the Elizabeth Glaser Pediatric AIDS Foundation. Its sales raised a total of $3.4 million for the foundation.[5] Others include Aware and Awareness, sold to raise funds for breast cancer research and awareness, and Barbaro, created in memory of Barbaro the Horse to raise funds for the University of Pennsylvania School of Veterinary Medicine which tried to save the horse.

Ty has also raised money for the 2004 PGA Tour with a beanie called ChariTee; an example signed by Jack Nicklaus was auctioned for $455.[6]

Ty was the shirt sponsor of Portsmouth FC from 2002 to 2005, in which the club was promoted to the Premier League.

References[edit]

External links[edit]