United States presidential election, 1984
|Presidential election results map. Red denotes states won by Reagan/Bush, Blue denotes those won by Mondale/Ferraro.|
The United States presidential election of 1984 was the 50th quadrennial presidential election. It was held on Tuesday, November 6, 1984. The contest was between the incumbent President Ronald Reagan, the Republican candidate, and former Vice President Walter Mondale, the Democratic candidate.
Reagan carried 49 of the 50 states, becoming only the second presidential candidate to do so after Richard Nixon's victory in the 1972 presidential election. Reagan touted a strong economic recovery from 1970s stagflation and the 1981-82 recession, as well as the widespread perception that his presidency had overseen a revival of national confidence and prestige. Mondale's only electoral votes came from the District of Columbia, which has never given its electoral votes to a Republican candidate, and his home state of Minnesota, which he won by a mere 3,761 votes.
Reagan's 525 electoral votes (out of 538) is the highest total ever received by a presidential candidate. Mondale's 13 electoral votes is also the second-fewest ever received by a second-place candidate, second only to Alf Landon's 8 in 1936. In the national popular vote, Reagan received 58.8% to Mondale's 40.6%. No candidate since then has managed to equal or surpass Reagan's 1984 electoral result. Also, no post-1984 Republican candidate has managed to match or better Reagan's electoral performance in the Northeastern United States and in the Western United States.
Republican Party candidates 
- Ronald Reagan, President of the United States from California
- Harold Stassen, former governor of Minnesota
- Ben Fernandez, former Special Ambassador to Paraguay from California
Candidates gallery 
- Ronald Reagan (inc.): 6,484,987 (98.78%)
- Unpledged delegates: 55,458 (0.85%)
- Harold Stassen: 12,749 (0.19%)
- Benjamin Fernandez: 202 (0.00%)
Reagan was renominated by a vote of 2,233 (two delegates abstained). For the only time in American history, the vice presidential roll call was taken concurrently with the presidential roll call. Vice President George H. W. Bush was overwhelmingly renominated. This was the last time in the 20th century that the Vice Presidential candidate of either major party was nominated by roll call vote.
|Presidential Ballot||Vice Presidential Ballot|
|Ronald Reagan||2,233||George H. W. Bush||2,231|
Democratic Party candidates 
- Walter Mondale, former U.S. vice president and former U.S. senator from Minnesota
- Gary Hart, U.S. senator from Colorado
- Jesse Jackson, reverend and civil rights activist from Illinois
- John Glenn, U.S. senator from Ohio
- George McGovern, former U.S. senator and 1972 Democratic nominee from South Dakota 
- Reubin Askew, former Governor of Florida
- Alan Cranston, U.S. senator from California
- Ernest Hollings, U.S. senator from South Carolina
Candidates gallery 
Senator Gary Hart of Colorado
Only three Democratic candidates won any state primaries: Mondale, Hart, and Jackson. Initially, Massachusetts Senator Ted Kennedy, after a failed bid to win the 1980 Democratic nomination for president, was considered the de facto front-runner of the 1984 primary. But, after Kennedy ultimately declined to run, former Vice-President Mondale was then viewed as the favorite to win the Democratic nomination. Mondale had the largest number of party leaders supporting him, and he had raised more money than any other candidate. However, both Jackson and Hart emerged as surprising, and troublesome, opponents.
South Carolina Senator Ernest Hollings's wit and experience, as well as his call for a budget freeze, won him some positive attention, but his relatively conservative record alienated liberal Democrats, and he was never really noticed in a field dominated by Walter Mondale, John Glenn, and Gary Hart. Hollings dropped out two days after losing badly in New Hampshire, and endorsed Hart a week later. His disdain for his competitors sometimes showed. He notably referred to Mondale as a "lapdog," and to former astronaut Glenn as "Sky King" who was "confused in his capsule."
Jackson was the second African-American (after Shirley Chisholm) to mount a nationwide campaign for the presidency, and he was the first African-American candidate to be a serious contender. He got 3.5 million votes during the primaries, third behind Hart and Mondale. He won the primaries in Virginia, South Carolina, and Louisiana, and split Mississippi, where there were two separate contests for Democratic delegates. Through the primaries, Jackson helped confirm the black electorate's importance to the Democratic Party in the South at the time. During the campaign, however, Jackson made an off-the-cuff reference to Jews as "Hymies" and New York City as "Hymietown," for which he later apologized. Nonetheless, the remark was widely publicized, and derailed his campaign for the nomination. Jackson ended up winning 21% of the national primary vote but received only 8% of the delegates to the national convention, and he initially charged that his campaign was hurt by the same party rules that allowed Mondale to win. He also poured scorn on Mondale, saying that Hubert Humphrey was the "last significant politician out of the St. Paul-Minneapolis" area.
Hart of Colorado was a more serious threat to Mondale, and after winning several early primaries it looked as if he might take the nomination away from Mondale. Hart finished a surprising second in the Iowa caucuses, with 16.5% of the vote. This established him as the main rival to Mondale, effectively eliminating John Glenn, Ernest Hollings and Alan Cranston as alternatives  Hart criticized Mondale as an "old-fashioned" New Deal Democrat who symbolized "failed policies" of the past. Hart positioned himself (just as Bill Clinton would eight years later) as a younger, fresher, and more moderate Democrat who could appeal to younger voters. He emerged as a formidable candidate, winning the key New Hampshire, Ohio, and California primaries as well as several others, especially in the West. However, Hart could not overcome Mondale's financial and organizational advantages, especially among labor union leaders in the Midwest and industrial Northeast.
Hart was also badly hurt in a televised debate with Mondale during the primaries, when the former vice president used a popular television commercial slogan to ridicule Hart's vague "New Ideas" platform. Turning to Hart on camera, Mondale told Hart that whenever he heard Hart talk about his "New Ideas," he was reminded of the Wendy's fast-food slogan "Where's the beef?" The remark drew loud laughter and applause from the viewing audience and caught Hart off-guard. Hart never fully recovered from Mondale's charge that his "New Ideas" were shallow and lacking in specifics.
At a roundtable debate between the three remaining Democratic candidates moderated by Phil Donahue, Mondale and Hart got in such a heated argument over the issue of U.S. policy in Central America that Jackson had to tap his water glass on the table to help get them to stop.
Mondale gradually pulled away from Hart in the delegate count, but, as Time reported in late May, "Mondale ... has a wide lead in total delegates (1,564 to 941) ... because of his victories in the big industrial states, his support from the Democratic Establishment and the arcane provisions of delegate-selection rules that his vanguard helped draft two years ago." After the final primary in California, on June 5, which Hart won, Mondale was about 40 delegates short of the total he needed for the nomination. However, at the Democratic National Convention in San Francisco on July 16, Mondale received the overwhelming support of the unelected superdelegates from the party establishment to win the nomination.
This race for the nomination was the closest in two generations, and it has been the most recent occasion that a major party presidential nomination has gone all the way to the convention.
Notable endorsements during the primaries included:
These were the convention's nomination tally:
|Presidential Ballot||Vice Presidential Ballot|
|Walter F. Mondale||2,191||Geraldine A. Ferraro||3,920|
|Gary W. Hart||1,200.5||Shirley Chisholm||3|
|Jesse L. Jackson||465.5|
|Thomas F. Eagleton||18|
|George S. McGovern||4|
|John H. Glenn||2|
When he made his acceptance speech at the Democratic Convention, Mondale said: "Let's tell the truth. Mr. Reagan will raise taxes, and so will I. He won't tell you. I just did." Although Mondale intended to expose Reagan as hypocritical and position himself as the "honest" candidate, the choice of taxes as a discussion point likely damaged his electoral chances.
Vice-Presidential nominee 
Mondale chose U.S. Rep. Geraldine A. Ferraro of New York as his running mate, making her the first woman nominated for that position by a major party, and the first Italian American on a major party ticket. Mondale wanted to establish a precedent with his vice presidential candidate. Another reason for the nominee to "go for broke" instead of balancing the ticket was Reagan's lead in the polls; Mondale hoped to appeal to women, by 1980 the majority of voters, by choosing Ferraro. In a "much criticized parade of possible Veep candidates" to his home in Minnesota, Mondale considered San Francisco Mayor Dianne Feinstein and Kentucky Governor Martha Layne Collins, also female; Los Angeles Mayor Tom Bradley, an African American; and San Antonio Mayor Henry Cisneros, a Hispanic, as other finalists for the nomination, and chose Ferraro because he hoped that she would attract ethnic voters with her personal background. Unsuccessful nomination candidate Jackson derided Mondale's vice-presidential screening process as a "P.R. parade of personalities," but praised Mondale for his choice, having himself pledged to name a woman to the ticket in the event he was nominated.
Mondale had wanted to choose Governor of New York Mario Cuomo as his running mate, but Cuomo declined and recommended Ferraro, his protégée. The nominee would likely have named Governor of Massachusetts Michael Dukakis had he made a "safe" choice". Others preferred Senator Lloyd Bentsen because he would appeal to more conservative Southern voters. Nomination rival Gary Hart stated before Ferraro's selection that he would accept an invitation to run with Mondale; Hart's supporters claimed he would do better than Mondale against President Reagan, an argument undercut by a June 1984 Gallup poll that showed both men nine points behind the president.
Other parties 
General election 
Mondale ran a liberal campaign, supporting a nuclear freeze and the Equal Rights Amendment (ERA). He spoke against what he considered to be unfairness in Reagan's economic policies and the need to reduce federal budget deficits.
While Ferraro's choice was popular among Democratic activists, polls immediately after the announcement showed that only 22% of women were excited about her selection, versus 18% who agreed that it was a "bad idea". 60% of all voters thought that pressure from women's groups had led to Mondale's decision, versus 22% who believed that he had chosen the best available candidate. Some members of the hierarchy of the Roman Catholic Church criticized the Catholic Ferraro for being pro-choice on abortion. Ferraro's reluctance to release husband John Zaccaro's financial records, campaign-contribution violations, and their alleged links to organized crime and pornographers were also controversial.
At a campaign stop in Hammonton, New Jersey, Reagan said, "America's future rests in a thousand dreams inside your hearts. It rests in the message of hope in songs of a man so many young Americans admire, New Jersey's Bruce Springsteen." The Reagan campaign briefly used "Born in the U.S.A.", a song criticizing the treatment of Vietnam War veterans (which they mistakenly thought was devoid of anti-war content), as a campaign song, without permission, until Springsteen, a lifelong Democrat, insisted that they stop.
Reagan was the oldest president to have ever served (he was by this point 73), and there were many questions about his capacity to endure the grueling demands of the presidency, particularly after Reagan had a poor showing in his first debate with Mondale on October 7. He referred to having started going to church "here in Washington", although the debate was in Louisville, Kentucky, referred to military uniforms as "wardrobe," and admitted to being "confused," among other mistakes. However, in the next debate on October 21, Reagan effectively neutralized the issue by quipping, "I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience." Mondale himself laughed at the joke, and later recalled that
If TV can tell the truth, as you say it can, you'll see that I was smiling. But I think if you come in close, you'll see some tears coming down because I knew he had gotten me there. That was really the end of my campaign that night, I think. [I told my wife] the campaign was over, and it was.
Reagan was re-elected in the November 6 election in an electoral and popular vote landslide, winning 49 states. Reagan won a record 525 electoral votes total (of 538 possible), and received 58.8 percent of the popular vote; despite Ferraro's selection, 55% of women who voted did so for Reagan, and his 54 to 61% of the Catholic vote was the highest for a Republican candidate in history.:191 Mondale's 13 electoral college votes (from his home state of Minnesota—which he won by 0.18%—and the District of Columbia) marked the lowest total of any major Presidential candidate since Alf Landon's 1936 loss to Franklin D. Roosevelt. Mondale's defeat was also the worst for any Democratic Party candidate in U.S. history in the Electoral College (and his 13 electoral votes the fewest any Democrat has won since Stephen A. Douglas claimed 12 in the 1860 election, when the Democratic vote was divided), though others, including Alton B. Parker, James M. Cox, John W. Davis, and George S. McGovern, did worse in the popular vote.
Psephologists attributed the Republican victory to "Reagan Democrats", millions of Democrats who voted for Reagan, as in 1980. They characterized such Reagan Democrats as southern whites and northern blue collar workers who voted for Reagan because they credited him with the economic recovery, saw Reagan as strong on national security issues, and perceived the Democrats as supporting the poor and minorities at the expense of the middle class. The Democratic National Committee commissioned a study after the election that came to these conclusions, but suppressed the "explosive report" afraid that it would offend its key voters.:186,191-193
Reagan lost Minnesota in both this election and in 1980, making it the only state he failed to win in either election, and also making him the first two-term president not to carry Minnesota since Woodrow Wilson (When Reagan was asked in December 1984 what he wanted for Christmas, he reportedly joked: "Well, Minnesota would have been nice"). As of 2012, this is the last election where the Republican candidate did any of the following three things: 1). Won every state in the Northeastern and Pacific regions of the United States, 2). Won at least one county in every single state, and 3). Won any of the following states: Hawaii, Massachusetts, New York, Oregon, Rhode Island, Washington and Wisconsin.
Source for the popular vote: Leip, David. 1984 Presidential Election Results. Dave Leip's Atlas of U.S. Presidential Elections (August 7, 2005). Source for the electoral vote: Electoral College Box Scores 1789–1996. Official website of the National Archives. (August 7, 2005).
Results by state 
|States/districts won by Reagan/Bush|
|States/districts won by Mondale/Ferraro|
Close states 
- Minnesota, 0.18%
- Massachusetts, 2.79%
- Rhode Island, 3.65%
- Maryland, 5.49%
- Pennsylvania, 7.35%
- Iowa, 7.38%
- New York, 8.01%
- Wisconsin, 9.17%
After Mondale's loss to Reagan in the general election, Hart quickly emerged as the front-runner for the Democratic Party's 1988 presidential nomination. He maintained that lead until a sex scandal derailed his candidacy in 1987.
Notable expressions and phrases 
- Where's the beef?: A slogan used by Wendy's Restaurant to suggest that their competitors have smaller portion of meat in their sandwiches, but used in the election to suggest an opponent's position lacked substance.
- Morning in America: Slogan used by the Reagan campaign.
See also 
- "Dave Leip's Atlas of U.S. Presidential Elections". uselectionatlas.org. Retrieved 2012-10-21.
- Raines, Howell (November 7, 1984). "Reagan Wins By a Landslide, Sweeping at Least 48 States; G.O.P. Gains Strength in House". The New York Times. Retrieved March 21, 2013.
- Skipper, John C. The Iowa Caucuses: First Tests of Presidential Aspiration, 1972-2008, pg. 72-73
- Larry J. Sabato's Feeding Frenzy (July 21, 1998). "Jesse Jackson's 'Hymietown' Remark – 1984". Washington Post. Retrieved May 26, 2010.
- Thomas, Evan; Allis, Sam; Beckwith, David (July 2, 1984). "Trying to Win the Peace". Time Magazine
- Template:Jules Witcover: Party of the People, a History of the Democrats
- Kurt Andersen, "A Wild Ride to the End", Time, May 28, 1984
- Ruth Marcus, "Parsing Tsunami Tuesday", Washington Post, January 16, 2008
- "IA US President - D Caucuses Race - Jan 24, 1984". Our Campaigns. Retrieved 2011-01-16.
- "NY US President - D Primary Race - Apr 03, 1984". Our Campaigns. Retrieved 2011-01-16.
- "Candidate - Jim Bates". Our Campaigns. Retrieved 2011-01-16.
- "US President - D Primaries - Feb 01, 1984". Our Campaigns. 2008-02-07. Retrieved 2008-03-07.
- Plotz, David (1999-08-20) Warren Beatty, Slate.com
- "Candidate - Marion S. Barry, Jr". Our Campaigns. Retrieved 2011-01-16.
- "Candidate - Orval E. Faubus". Our Campaigns. Retrieved 2011-01-16.
- "MA US President - D Primary Race - Mar 13, 1984". Our Campaigns. Retrieved 2011-01-16.
- Howell Raines; National Desk (1984-07-20). "Party Nominates Rep. Ferraro; Mondale, in Acceptance, Vows Fair Policies and Deficit Cut". New York Times. p. A1.
- Church, George L.; Magnuson, Ed (1984-07-23). "Geraldine Ferraro: A Break with Tradition". Time. Retrieved March 26, 2011.
- Blumenthal, Ralph (2008-09-08). "When the Press Vetted Geraldine Ferraro". The New York Times. Retrieved March 26, 2011.
- Buckley, Cara (2011-03-28). "Of Ferraro's Roles in Many Arenas, a Favorite: Gerry From Queens". The New York Times. pp. A18. Retrieved March 30, 2011.
- Martin, Douglas (2011-03-27). "Geraldine A. Ferraro, First Woman on Major Party Ticket, Dies at 75". The New York Times. pp. A1. Retrieved March 26, 2011.
- "1984 Presidential Candidate Debate: President Reagan and Walter Mondale - 10/7/84". 1984-10-07. http://www.youtube.com/watch?v=OGvBFQQPRXs. Retrieved 2011-01-15.
- Reagan, Ronald; Mondale, Walter (2009-04-27). 1984 Presidential Candidate Debate: President Reagan and Walter Mondale - 10/21/84. The Ronald Reagan Presidential Foundation. Event occurs at 32:55.
- Mondale, Walter. 1984: There You Go Again... Again / Debating Our Destiny Transcript. Interview with Lehrer, Jim. PBS Newshour. http://www.pbs.org/newshour/debatingourdestiny/dod/1984-broadcast.html. Retrieved February 29, 2012.
- Prendergast, William B. (1999). The Catholic vote in American politics. Washington DC: Georgetown University Press. ISBN 0-87840-724-3.
- "Minnesota heads Reagan's wish list". The Tuscaloosa News (Tuscaloosa, Alabama). Associated Press. 1984-12-04. p. 27. Retrieved July 18, 2012.
- "1984 Presidential General Election Data - National". Retrieved March 17, 2013.
- "Dave Leip's Atlas of U.S. Presidential Elections - County Data". Uselectionatlas.org. Retrieved 2011-01-16.
Further reading 
- Jonathan Moore, ed. (1986). Campaign for President: The Managers Look at '84. Dover: Auburn House. ISBN 0-86569-132-0.
- Leuchtenburg, William E. (1986). The 1984 Election in Historical Perspective. Waco: Baylor University Press. ISBN 0-918954-45-2.
- Morris, Lorenzo (1990). The Social and Political Implications of the 1984 Jesse Jackson Presidential Campaign. New York: Praeger. ISBN 0-275-92785-7.
- Sandoz, E.; Crabb, C. V., Jr., eds. (1985). Election 84: Landslide Without a Mandate?. New York: New American Library. ISBN 0-451-62424-6
- Stempel, Guido H., III; John W. Windhauser (1991). The Media in the 1984 and 1988 Presidential Campaigns. New York: Greenwood Press. ISBN 0-313-26527-5.
- The Election Wall's 1984 Election Video Page
- 1984 popular vote by counties
- 1984 popular vote by states
- 1984 popular vote by states (with bar graphs)
- Campaign commercials from the 1984 election
- Democratic primaries
- How close was the 1984 election? — Michael Sheppard, Massachusetts Institute of Technology