UEFA Euro 2008 broadcasting rights

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The Broadcasting rights to the UEFA Euro 2008 football championship have enabled the tournament to reach more people across the world than ever before.[1] Previously UEFA had sold the rights to the tournament through the European Broadcasting Union but for 2008 they worked through a sales agency Sportfive.[2] Sportfive approached each market individually and was thus able to secure more for the rights due to strong competition between broadcasters.[3]

Contents

[edit] Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted.[4] In the end however UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France and Italy.[5] The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.[1][3]

[edit] UEFA and free-to-air TV

UEFA kept a policy that each country should be able to watch their own team on Free-to-air television.[2] However UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the UK and Belgium was pay television unable to bid for any of the live broadcasting rights.[6] UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.[7]

[edit] Internet

The organisers broadcast all of the games on the internet and made all those who won the broadcasting rights do the same.[1] Over 150 of the qualifiers for the tournament were also shown on the internet on JumpTV from March to November 2007.[8]

[edit] List of broadcasters by nation

The following national broadcasters secured broadcasting rights of the UEFA Euro 2008 tournament.[9]

[edit] UEFA

[edit] HD

[edit] Worldwide

[edit] References

  1. ^ a b c "Euro 2008 takes on web pirates". BBC Online. 2008-06-13. http://news.bbc.co.uk/1/hi/programmes/click_online/7452599.stm. Retrieved 2008-06-14. 
  2. ^ a b "EUROPEAN FOOTBALL CHAMPIONSHIP: TV coverage". The Sofia Echo. 2008-05-30. http://www.sofiaecho.com/article/european-football-championship-tv-coverage/id_29616/catid_29. Retrieved 2008-06-14. 
  3. ^ a b "A Whole New Ball Game". CNBC. 2008-05-21. http://www.cnbceb.com/Articles/2008/June/43/a-whole-new-ball-game.aspx. Retrieved 2008-06-14. 
  4. ^ "EURO 2008 TV deals not coming through". euFootball.BIZ. 2007-03-26. Archived from the original on 2008-06-13. http://web.archive.org/web/20080613072614/http://www.eufootball.biz/Television/260307-EURO-2008-TV-deals-not-coming-through.html. Retrieved 2008-06-15. 
  5. ^ "Sportfive to conclude EURO 2008 TV rights deal in Spain". euFootball.BIZ. 2007-11-23. http://www.eufootball.biz/Television/231107-Sportfive-EURO-2008-TV-rights-Spain.html. Retrieved 2008-06-15. [dead link]
  6. ^ Scott, Matt (2008-06-13). "French bets ruling could be windfall for sport". London: guardian.co.uk. http://www.guardian.co.uk/football/2008/jun/13/euro2008.gambling. Retrieved 2008-06-14. 
  7. ^ "Uefa eyes change to free TV football". BBC Online. 2008-06-06. http://news.bbc.co.uk/1/hi/business/7438763.stm. Retrieved 2008-06-14. 
  8. ^ "Euro 2008 qualifiers to be available via Internet". International Herald Tribune. 2006-12-18. http://www.iht.com/articles/ap/2006/12/18/sports/NA_SPT_SOC_Euro_2008_Webcasts.php. Retrieved 2008-06-15. 
  9. ^ UEFA Euro 2008 Broadcasting Rights
Stages
General information
Broadcasting · Discipline · Officials · Schedule · Seeding · Sponsorship · Statistics · Squads · Qualification
UEFA Euro 2008 finalists
Champions
Runners-up
Eliminated in semi-finals
Eliminated in quarter-finals
Eliminated in group stage
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