UEFA Euro 2008 broadcasting rights

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The Broadcasting rights to the UEFA Euro 2008 football championship have enabled the tournament to reach more people across the world than ever before.[1] Previously UEFA had sold the rights to the tournament through the European Broadcasting Union but for 2008 they worked through a sales agency Sportfive.[2] Sportfive approached each market individually and was thus able to secure more for the rights due to strong competition between broadcasters.[3]

Contents

[edit] Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted.[4] In the end however UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France and Italy.[5] The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.[3][1]

[edit] UEFA and free-to-air TV

UEFA kept a policy that each country should be able to watch their own team on Free-to-air television.[2] However UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the UK and Belgium was pay television unable to bid for any of the live broadcasting rights.[6] UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.[7]

[edit] Internet

The organisers broadcast all of the games on the internet and made all those who won the broadcasting rights do the same.[1] Over 150 of the qualifiers for the tournament were also shown on the internet on JumpTV from March to November 2007.[8]

[edit] List of broadcasters by nation

The following national broadcasters secured broadcasting rights of the UEFA Euro 2008 tournament.[9]

[edit] UEFA

[edit] HD

[edit] Worldwide

[edit] References

  1. ^ a b c "Euro 2008 takes on web pirates". BBC Online. 2008-06-13. http://news.bbc.co.uk/1/hi/programmes/click_online/7452599.stm. Retrieved on 2008-06-14. 
  2. ^ a b "EUROPEAN FOOTBALL CHAMPIONSHIP: TV coverage". The Sofia Echo. 2008-05-30. http://www.sofiaecho.com/article/european-football-championship-tv-coverage/id_29616/catid_29. Retrieved on 2008-06-14. 
  3. ^ a b "A Whole New Ball Game". CNBC. 2008-05-21. http://www.cnbceb.com/Articles/2008/June/43/a-whole-new-ball-game.aspx. Retrieved on 2008-06-14. 
  4. ^ "EURO 2008 TV deals not coming through". euFootball.BIZ. 2007-03-26. http://www.eufootball.biz/Television/260307-EURO-2008-TV-deals-not-coming-through.html. Retrieved on 2008-06-15. 
  5. ^ "Sportfive to conclude EURO 2008 TV rights deal in Spain". euFootball.BIZ. 2007-11-23. http://www.eufootball.biz/Television/231107-Sportfive-EURO-2008-TV-rights-Spain.html. Retrieved on 2008-06-15. 
  6. ^ "French bets ruling could be windfall for sport". guardian.co.uk. 2008-06-13. http://www.guardian.co.uk/football/2008/jun/13/euro2008.gambling. Retrieved on 2008-06-14. 
  7. ^ "Uefa eyes change to free TV football". BBC Online. 2008-06-06. http://news.bbc.co.uk/1/hi/business/7438763.stm. Retrieved on 2008-06-14. 
  8. ^ "Euro 2008 qualifiers to be available via Internet". International Herald Tribune. 2006-12-18. http://www.iht.com/articles/ap/2006/12/18/sports/NA_SPT_SOC_Euro_2008_Webcasts.php. Retrieved on 2008-06-15. 
  9. ^ UEFA Euro 2008 Broadcasting Rights
  10. ^ a b c d e f g h "TV deals growing for EURO 2008". euFootball.BIZ. 2007-02-19. http://www.eufootball.biz/Television/190207-TV-deals-growing-for-EURO-2008.html. Retrieved on 2008-06-15. 
  11. ^ Belgian rights in De Standaard Online, January 23, 2008
  12. ^ Spanish rights in El Norte de Castilla Online, December 21, 2007
  13. ^ Swedish rights in Fotbollskanalen (TV4) , April 22, 2008
  14. ^ "Malaysia's TV operator to add more channels for Beijing Olympics". 2008-04-01. http://news.xinhuanet.com/english/2008-04/01/content_7900459.htm. Retrieved on 2008-04-03. 
  15. ^ "C1 gets permission to broadcast Euro 2008 (Mongolian), Montsame Agency". 2008-06-02. http://www.montsame.mn/index.php?option=com_news&task=news_detail&tab=200806&ne=182. Retrieved on 2008-06-20. 
  16. ^ "UEFA Euro 2008". http://www.skytv.co.nz/uefa-euro-2008.aspx. Retrieved on 2008-05-26. 
  17. ^ "EURO 2008 deal in Singapore". euFootball.BIZ. 2008-02-12. http://www.eufootball.biz/Television/1202084-EURO-2008-TV-deal-Singapore.html. Retrieved on 2008-06-15. 
v • d • e
UEFA Euro 2008
Stages
General information
Broadcasting · Discipline · Officials · Schedule · Seeding · Sponsorship · Statistics · Squads · Qualification
v • d • e
UEFA Euro 2008 finalists
Champions
Runners-up
Eliminated in semi-finals
Eliminated in quarter-finals
Eliminated in group stage
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